31 min

How to create and sell courses online that people actually want The Email Marketing Show

    • Marketing

There's nothing worse than spending time and energy into creating an online course and then finding out that nobody actually wants to buy it, right? We've been there and done that. So here are our best tips to help you create and sell courses online. The trick? You want to be sure that people in your audience will actually go out of their way to pay you money for the course you put together.
Ready to find out how to do this thing?
SOME EPISODE HIGHLIGHTS:
(5:06) Why you need to create a course about something you're passionate about.
(7:44) Why you need to have an audience before you start selling a course.
(9:55) Why you need to pay attention to the questions your audience asks you.
(11:48) The difference between "problem aware" courses and "solution aware" courses.
(15:15) Why you should always tell your audience about the price of your online course.
(18:02) Why you need to get people involved into the creation of your course.
(19:48) Why you need to ask questions and run surveys.
(23:57) Why you're NOT your target market.
(26:12) Why the value isn't in the quantity.
(28:36) Subject line of the week.
Why you need to create a course about something you're passionate about (but also think about profitability!)So you've created this online course and put it on the internet. You think everyone in your audience has seen it because of course people see 100% of our content online, don't they? (Or do they?!)
But no one bought it.
Why? Well, maybe you've created a course that nobody wants. Or maybe you just don't know how to get people interested in buying it. And you know what? We don't want this for you. We want you to be able to create and sell courses online like a pro.
So how exactly are you going to do that?
We all love sharing stuff we're passionate about, don't we? That's why we get excited about the stuff we teach. But just because we're passionate about the topic of a course we created, it doesn't mean we're going to easily sell that thing. The process of creating the course takes a lot of time and effort. But the key is to construct an offer and a sales process that will make people buy your course.
Your passion will help you through all the hard work you need to do to bring your course into the world. But make sure you also strike the right balance between what you're passionate about and what's profitable.


Why you need to have an audience before you create and sell courses onlineIt's really hard to create a course and sell it at scale if you don't already have some people who might be interested in buying it. Ideally, you want some kind of audience already in place that will pay attention to what you sell. So build an audience first. You can start on social media, but make sure you then move them onto your email list.
And if you're worried about not having a product to sell to your list just yet, you can be an affiliate for someone else. Or you can simply point your subscribers to your flagship content. This could be your podcast, your blog posts, your YouTube channel, or the content in your Facebook group - whatever it might be. But first things first, build a list of people who are your perfect customers.


Why you need to pay attention to the questions your audience asks youOnce you've got an audience, you need to pay attention to the questions they ask you. Because those will give you insight into the minds of your customers and fuel the content of your online course.
And that's much better (in our opinion) than focusing on customer avatars! Because it's less about the car your people drive, the newspaper they read, or the cereal they eat in the morning, than it is about their mindset. What matters is where your customers are at. Are they ready to buy this thing you're selling?
So pay attention to the trends amongst the people who become your best customers. Those are the ones who buy your product

There's nothing worse than spending time and energy into creating an online course and then finding out that nobody actually wants to buy it, right? We've been there and done that. So here are our best tips to help you create and sell courses online. The trick? You want to be sure that people in your audience will actually go out of their way to pay you money for the course you put together.
Ready to find out how to do this thing?
SOME EPISODE HIGHLIGHTS:
(5:06) Why you need to create a course about something you're passionate about.
(7:44) Why you need to have an audience before you start selling a course.
(9:55) Why you need to pay attention to the questions your audience asks you.
(11:48) The difference between "problem aware" courses and "solution aware" courses.
(15:15) Why you should always tell your audience about the price of your online course.
(18:02) Why you need to get people involved into the creation of your course.
(19:48) Why you need to ask questions and run surveys.
(23:57) Why you're NOT your target market.
(26:12) Why the value isn't in the quantity.
(28:36) Subject line of the week.
Why you need to create a course about something you're passionate about (but also think about profitability!)So you've created this online course and put it on the internet. You think everyone in your audience has seen it because of course people see 100% of our content online, don't they? (Or do they?!)
But no one bought it.
Why? Well, maybe you've created a course that nobody wants. Or maybe you just don't know how to get people interested in buying it. And you know what? We don't want this for you. We want you to be able to create and sell courses online like a pro.
So how exactly are you going to do that?
We all love sharing stuff we're passionate about, don't we? That's why we get excited about the stuff we teach. But just because we're passionate about the topic of a course we created, it doesn't mean we're going to easily sell that thing. The process of creating the course takes a lot of time and effort. But the key is to construct an offer and a sales process that will make people buy your course.
Your passion will help you through all the hard work you need to do to bring your course into the world. But make sure you also strike the right balance between what you're passionate about and what's profitable.


Why you need to have an audience before you create and sell courses onlineIt's really hard to create a course and sell it at scale if you don't already have some people who might be interested in buying it. Ideally, you want some kind of audience already in place that will pay attention to what you sell. So build an audience first. You can start on social media, but make sure you then move them onto your email list.
And if you're worried about not having a product to sell to your list just yet, you can be an affiliate for someone else. Or you can simply point your subscribers to your flagship content. This could be your podcast, your blog posts, your YouTube channel, or the content in your Facebook group - whatever it might be. But first things first, build a list of people who are your perfect customers.


Why you need to pay attention to the questions your audience asks youOnce you've got an audience, you need to pay attention to the questions they ask you. Because those will give you insight into the minds of your customers and fuel the content of your online course.
And that's much better (in our opinion) than focusing on customer avatars! Because it's less about the car your people drive, the newspaper they read, or the cereal they eat in the morning, than it is about their mindset. What matters is where your customers are at. Are they ready to buy this thing you're selling?
So pay attention to the trends amongst the people who become your best customers. Those are the ones who buy your product

31 min