How do you get your team to speak up to the CEO? Meet Anastasia Leng, CEO of CreativeX—a Series A SaaS company that helps B2C brands understand the performance of image and video content.
In this episode, Anastasia explains how she got term sheets for a company with no name, unpacks the founder-investor partnership, and explains why high-standards are a perk.
We also discuss 'Devil's Avocado' (a term borrowed from Sarah Wood), and other ways to encourage constructive dissent.
CreativeX website: https://www.creativex.com/
Open job positions: https://creativex.freshteam.com/jobs
Anastasia Leng profile: https://www.linkedin.com/in/aleng/
Dave's essay on wise interventions: http://bit.ly/wise-interventions
[01:01] What's it like to be back in the office (alone)?
[05:50] How do you collect data on being 'on-brand'?
[08:20] Tell us about your Series A raise.
[12:09] How did you go from agency to SaaS?
[23:21] What's it like to lead a team of 35 employees?
[27:01] How did you define your company's values?
[31:21] What are the challenges of having a culture of constructive dissent?
[33:13] How do you encourage people to speak up?
Thanks to Alex Dunsdon and John Griffin for their great input.
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