How to figure out what to blog about next for your SEO

"She didn't need a content strategy document. She needed to read her inbox."

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most common content problems I see — businesses that are constantly stuck on what to write next, when the answers have been sitting in their inbox, their reviews, and their sales call notes for years.

Here's what I'm covering:

• Why most businesses get their content strategy wrong from the very start
• Why your customers' questions are real search queries being typed into Google right now
• The content gold hiding in your reviews — yours AND your competitors'
• How to mine testimonials, sales call notes, and support emails for blog ideas that actually convert
• The case study of Claire: a financial planner who wrote 5 posts straight from her inbox, got three ranking on page one within two weeks, and now has one as her second-most visited page
• Why the language your clients use (not your industry jargon) is closer to what gets typed into Google than anything from a keyword tool
• How to brief a copywriter or SEO with something actually useful

I also give you a proper piece of homework. Not the "might do that one day" kind. The actual do-it-this-week kind.

If you know someone staring at a blank screen trying to think of blog topics, send them this. The answers are already in their business.

Get found. Make money. Stop stressing. Start listening to the people already talking to you.

LINKS

Non-Wanky SEO Courses: https://nonwankyseo.com

FOLLOW NIKKI

LinkedIn: https://www.linkedin.com/in/nikkipilkington/

Instagram: https://www.instagram.com/nikkipilkington/

Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social

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