110 episodes

Welcome to Building Your Million Dollar Brand™ – I’m Ciara Gigleux. Messaging and marketing expert, conversion copywriter and CEO of The Copy Atelier. I’m on a mission to help female entrepreneurs build million dollar brands – so if that’s you, you’re in the right place. Join me for the best marketing tips, strategies and stories from the expert trailblazers, change makers and entrepreneurs who are building their million dollar brand their own way.

Building Your Million Dollar Brand‪™‬ Ciara Gigleux

    • Business
    • 5.0 • 5 Ratings

Welcome to Building Your Million Dollar Brand™ – I’m Ciara Gigleux. Messaging and marketing expert, conversion copywriter and CEO of The Copy Atelier. I’m on a mission to help female entrepreneurs build million dollar brands – so if that’s you, you’re in the right place. Join me for the best marketing tips, strategies and stories from the expert trailblazers, change makers and entrepreneurs who are building their million dollar brand their own way.

    Determining Who Your First Hire Should Be with Tatiana O’Hara

    Determining Who Your First Hire Should Be with Tatiana O’Hara

    In this episode, I’m speaking with Agency & Team Operations Coach Tatiana O’Hara all about building your team the RIGHT way. As a corporate leader turned business coach, Tatiana has helped dozens of leaders optimize and build their teams, and learn essential leadership skills that have yielded hundreds of thousands of dollars in sales growth – and today she’s sharing her wisdom on all things hiring from determining who your very first hire should be, to the leadership skills you need to develop if you want to lead your team to success. Whether you’re just getting started with bringing on help in your business or you’ve been doing it for a while, this episode will help you see how to avoid the hiring and delegating mistakes that can get in your way of building a stellar team.
    Connect with Tatiana:
    ​​On her website
    Via her group program
    On Instagram
    Plus, download Tatiana’s free Task Matrix here 

    What next? 
    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 
    Looking for our expert help?
    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 28 min
    Doing More with Your Marketing

    Doing More with Your Marketing

    In this episode, I’m talking about doing more with your marketing. Listen in to learn my approach to figuring out what marketing efforts you should double down on (and what ones you should leave behind). Plus, hear my take on how you can keep things simple and sustainable and still see more results from your marketing in 2022. 
    What next? 
    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 
    Looking for our expert help?
    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 22 min
    How to Find Your Niche with Gabrielle Laura

    How to Find Your Niche with Gabrielle Laura

    In this episode, I’m speaking with Niche Coach, Gabrielle Laura, all about finding your niche. Gabrielle helps women turn their stories into thriving coaching businesses through her signature trio – niche clarity, profitable programs, and aligned sales. Gabrielle helps women all over the globe figure out their niche and find alignment in their business so she is definitely THE woman to speak to when it comes to the subject of niching down – whether it’s finding your niche in the first place or pivoting into a brand new niche.
    Connect with Gabrielle:
    On Instagram: https://www.instagram.com/gabrielleelaura/
    On her website: https://gabriellelaura.com/
    On her podcast: https://podcasts.apple.com/us/podcast/the-gabrielle-laura-show/id1510005613
    Download her free “how to find your niche” video : https://view.flodesk.com/pages/6182f55b0b51fd1569c55013

    What next? 
    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 
    Looking for our expert help?
    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 33 min
    The Yin and Yang of Your Marketing

    The Yin and Yang of Your Marketing

    In this episode, I’m talking about the Yin and Yang of your marketing. Listen in to learn what feminine and masculine energies have to do with your marketing, why you need to make sure both energies are present and BALANCED in your marketing, and how you can easily spot if one or the other is lacking. If you’re ready to look at your marketing (and your business as a whole) from a more holistic perspective then this episode is for you!


    What next? 


    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 


    Looking for our expert help?

    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 19 min
    How to Market Anything

    How to Market Anything

    In today's episode, I’m talking about the basics of marketing: what it is, what it requires and why it matters. Listen in to learn how you can use the basic principles of marketing – and one very simple question – in order to market ANYTHING. Whether you’re selling a high-ticket coaching program, a pot of face cream or the latest must-have sneakers, the same basic premise underlying your marketing rings true and if you want your marketing to be EFFECTIVE then you cannot afford to ignore it. 
    What next? 
    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 
    Looking for our expert help?
    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 26 min
    How to Get a Six-Figure Book Deal with Meghan Stevenson

    How to Get a Six-Figure Book Deal with Meghan Stevenson

    In this episode, I’m speaking with Meghan Stevenson all about how to get a six-figure book deal. Meghan helps entrepreneurs and experts write book proposals that sell to major publishers and to date, she’s helped clients earn more than $3 million in advances from major publishers. Meghan has spent her entire career in traditional book publishing and since launching Meghan Stevenson Books, she has helped over 100 authors write book proposals, sell their ideas and publish books – so if there is someone who knows what it takes to land a 6-figure book deal, it’s Meghan! Listen in on our conversation to learn more about how you, as an entrepreneur, can get a book deal, share your message and impact the masses.
    Connect with Meghan on Instagram and get Meghan’s free Build-A-Book-Platform cheat sheet here!
    What next? 
    Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 
    Looking for our expert help?
    Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

    • 35 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Abi Rowley ,

My go-to for learning more about copywriting

Ciara’s podcast is so helpful!
I found copywriting so daunting to begin with, but Ciara lays it all out in such digestible chunks that I always feel like I’m coming out having learnt something and ready to implement what I’ve learnt.
I already have, and will continue to recommend this to anyone that wants to understand a bit more about copywriting!

AbbySealby ,

Such actionable advice

I’m so glad I came across this podcast. Copywriting is something I really want to improve on, but I also find boring sometimes. However... in this podcast, I feel like it’s so easy to learn from and be able to actually implement the tips myself. I’m literally going to binge listen to all the previous episodes it’s so good!

AshleyL1990 ,

Such good copy and marketing tips!

Ciara’s tips for writing better copy have been so useful for me and my business! I love that she goes into the strategy and reasons for writing copy in a certain way because it makes me understand the concepts so much better. The Copy Coach podcast has become one of my go-to podcasts for helping me with my marketing because I love how real and authentic Ciara is and how much value she gives. Plus, her accent is super cute!!

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