Personalization is big buzzword for growth marketers. Most folks use it for account-based marketing. This episode not here to teach you about "how to do personalization".
This episode is all about how Ian Naylor (What-a-guy) found personalization as an effective CAC reducing strategy and how he built a business on it, and gave it to others.
You can find the resources here: https://aazarshad.com/podcasts/growing-fast-reducing-cac-with-personalization/
For feedback and help, reach out at aazar@aazarshad.com
Information
- Show
- FrequencyUpdated weekly
- Published15 July 2020 at 06:54 UTC
- Length18 min
- Episode5
- RatingClean