How to Manage Employee Advocacy in Financial Services | Aviva Investors

Can you run a successful employee advocacy program when every single post is subject to regulatory enforcement?

Beatrice Edera Panariello, Senior Digital Marketing Manager at Aviva Investors, joins the show to reveal how she built an award-winning program that’s delivered over half a million pounds in equivalent media value within one of the world’s most tightly regulated industries.

This episode provides a masterclass in navigating the risk of social media by co-creating guardrails with legal teams, reframing advocacy as a tool for personal professional growth rather than just a corporate megaphone, and leveraging AI to streamline the compliance process. Beatrice shares how to transition to a high-trust, expert-led LinkedIn presence that reaches four times the audience of a corporate account.

Whether you are struggling with low engagement or high-risk barriers, this conversation offers a proven roadmap for scaling influence globally while staying 100% compliant.

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