How to Position a Service-based Business w/ April Dunford B2B Better

In this episode, I talk to April Dunford, Positioning Expert.


April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning.


I've always wondered though - how does her methodology translate to selling services or solutions?


Well, I got the answer (and then some!) on this episode of B2B Better. We also covered why positioning is not a marketing activity and how often a company should revisit their current positioning.


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Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.


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Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?


Head over here: b2bbite.substack.com


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