How to Scale a Global Employee Advocacy Program | Holly Kerr of AtkinsRéalis

In this episode, we sit down with Holly Kerr, the Global Social Media Lead at AtkinsRéalis. Holly reveals how she transitioned the company from pockets of uncoordinated social activity into a structured global employee advocacy strategy.

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Listeners will learn how to transition from the inconsistent ebbs and flows of campaign-led social media to a stable, central content strategy that sustains long-term employee sharing habits. Holly explains how to navigate diverse regional barriers by providing localized content and support, from addressing location-specific differences to ensuring global teams are fully onboarded and invested in employee advocacy. You’ll also discover how to activate senior leadership through internal competition and gamification, using leaderboards to encourage executives to model the right social behaviors. The conversation explores the future of their employee advocacy strategy, outlining how to leverage AI for data analysis and ideation rather than as a shortcut for content generation.

This episode provides a strategic blueprint for driving influence through your employees and scaling global employee advocacy.

Resources:

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