How to share more of your personality in emails and blog posts Content Etc.

There's something about social media that helps us relax a little. But blog posts and emails? It just starts feeling like you need to be a bit more 'professional'. Well, I don't think marketing needs to feel like that, so I'm sharing some simple techniques and tips to help you share more personality in your content.
The goal? To help you feel like your blog posts and emails reflect your unique brand voice, values and personality. Hopefully, that makes it feel easier to create *and* helps nurture connections with dream clients.
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In this episode, I'm talking about:
Why adding personality and storytelling to your blogs and emails is so importantHow to start adding personal storiesThe power of examples from your world, tailored for your audienceWhy we need to shrug off some of the writing 'rules'The importance of consuming good content critically
Links to things mentioned in this episode:
Email story example: the messy deskEmail story example: Visiting the portrait galleryEmail story example: working out at home
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Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails