How To Start A Sustainable Business With Josephine Philips All The Small Things

Josephine Philips is the CEO of Sojo, a seamless and scalable clothing alterations and repairs app, on a mission to make the fashion industry more circular. Sojo wants to make it easy for everyone to show their clothes the love they deserve and they do this through alteration and repair of clothing, allowing more of us to love our clothes for longer. In this episode, we learn about Jo's path to sustainable fashion, how she raised $2.4 million in pre-seed funding for Sojo, their aims to democratise sustainable fashion, the highs and lows of running your own business and much more. 
Resources
Check out Sojo
Chloe Asaam on fast fashion's waste crisis
Last week's episode with The Or Foundation's Liz Ricketts
Learn about the women carrying our clothing waste here
Follow Sojo on Instagram
Follow Jo on Instagram
Find me Venetia
Other recommended episodes
Marielle Elizabeth on size inclusive fashion
Aja Barber on the cost of fast fashion
For accessibility reasons, a subtitled video version of this conversation is available here.
This episode is kindly sponsored by LovenessLee.com. Use code “SMALLTHINGS20” at checkout or at their London Southbank store for 20% off. Valid until the end of February.
This episode was produced and hosted by Venetia La Manna. It was edited by Nada Smiljanic. The artwork was designed by Alex Sedano and the music was composed by William Haxworth.

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