How to succeed in the luxury market - Elaine Rhule, Designer Cakes of London (S2, EP5‪)‬ Start Being Visible

Elaine Rhule is the most "invisible" visible woman I know!
Despite not having a massive social media presence, Elaine's company - the multi award-winning luxury cake brand, Designer Cakes of London - regularly makes designer cakes for corporate clients and celebrities, including birthday celebration cakes for the likes of Usain Bolt, Floyd Mayweather and Kylie Kardashian.
In this conversation, we dig into Elaine’s transition from a career in data and statistics to cake-making; how she markets her business with very little social media visibility, and her secret to attracting high end clients for her business.
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