8 min

How To Target Interests On Facebook Ads In 2022 (BIG Changes!‪)‬ Rick Khan Podcast

    • Marketing

For the Full On-Screen tutorial check the video on my youtube channel here: https://www.youtube.com/watch?v=y_A2mllOTZg
There has been a HUGE change with Facebook ad targeting since Facebook post-IOS.
And if you’re still targeting Facebook interests the way you did pre-IOS.
Then this way of Facebook targeting will get expensive and won't work in the same way.
And then there’s the dreaded Facebook interest removal, where Facebook has removed multiple interests, even though the interests they’ve removed don’t make any sense.
So what can you do about all of this?
Well, there’s a way you can still use Facebook interest targeting where I show you the steps I take to use them effectively in this video.
And at the same time...
I go deeper into facebook machine learning where you can also learn to Leverage machine learning with broad targeting with this strategy: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s
Then, if you want to know the top way to advertise your FB ads to the right audience...
This will show you how to place your ads in a blue ocean so you can get the best price for your FB ads with the highest conversions, learn more here: https://www.youtube.com/watch?v=nL470jZCehk&t=50s
Now here's the thing... When you find your interests I advise you to stack your interests and NOT separate them where I explain more about this here: https://www.youtube.com/watch?v=HSk-v43PNhY&t=12s
But with that said... knowing your customer is KEY to finding the correct interests, and to help you build your avatar...
You can Get Your FREE Customer Avatar Cheat Sheet Here: https://bit.ly/3C6tJQ7 

For the Full On-Screen tutorial check the video on my youtube channel here: https://www.youtube.com/watch?v=y_A2mllOTZg
There has been a HUGE change with Facebook ad targeting since Facebook post-IOS.
And if you’re still targeting Facebook interests the way you did pre-IOS.
Then this way of Facebook targeting will get expensive and won't work in the same way.
And then there’s the dreaded Facebook interest removal, where Facebook has removed multiple interests, even though the interests they’ve removed don’t make any sense.
So what can you do about all of this?
Well, there’s a way you can still use Facebook interest targeting where I show you the steps I take to use them effectively in this video.
And at the same time...
I go deeper into facebook machine learning where you can also learn to Leverage machine learning with broad targeting with this strategy: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s
Then, if you want to know the top way to advertise your FB ads to the right audience...
This will show you how to place your ads in a blue ocean so you can get the best price for your FB ads with the highest conversions, learn more here: https://www.youtube.com/watch?v=nL470jZCehk&t=50s
Now here's the thing... When you find your interests I advise you to stack your interests and NOT separate them where I explain more about this here: https://www.youtube.com/watch?v=HSk-v43PNhY&t=12s
But with that said... knowing your customer is KEY to finding the correct interests, and to help you build your avatar...
You can Get Your FREE Customer Avatar Cheat Sheet Here: https://bit.ly/3C6tJQ7 

8 min