33 episodes
How To Wreck Your Business (In The Sincere Hope That You Don't) Stuart Mason and John Mellis
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- Business
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5.0 • 6 Ratings
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Stuart Mason, author of "How To Wreck Your Business" CHALLENGES current thought processes, through telling his powerful story of how an award winning, multi-million pound business FAILED on its 20th Birthday. You could listen to many podcasts which share how to become a billionaire, follow that advice to the letter, and it still won’t work for you. If you listen to “How To Wreck Your Business” and don’t follow the guidance, make those same mistakes – then the outcome is virtually guaranteed to be the same as Stuart's.
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Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 23 - When Is A Case Study Not A Case Study
In this episode Stuart discusses a fictitious company he devised to illustrate all the steps and key ingredients of the marketing planning tool he created called The Piranha Planner. The idea was to use the company as a case study, but as the plan came to life, Stuart began to realise something fantastic was happening....
Hear for yourself, and grab 2 amazing offers, only in Episode 23. -
Stuart Mason's 'How To Wreck Your Business' (In The Sincere Hope That You Don't) - Episode 22 - The Follow Up Process That Can Double Conversion Rates
In Episode 22, Stuart looks into some staggering sales statistics.
48% of Sales People NEVER follow up with a prospect.
25% of Sales People make a second contact and then stop.
12% of Sales People only make 3 contacts and stop.
Only 10% of Sales People make more than 3 contacts.
2% of sales are made on the first contact.
3% of sales are made on the second contact.
5% of sales are made on the third contact.
10% of sales are made on the fourth contact.
80% of sales are made on the fifth to twelfth contact.
Hear Stuart explain the opportunities this presents and how he's established a hugely successful 6 touch-point follow-up process to sales conversion, and how to implement it. -
Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 21 - '90 Day Planning - Why Is It So Effective?'
In this episode, Stuart takes us through why the 90 Day Plan is the most powerful tool in the business owner's toolbox.
Learn what to include, and how to structure your 90 Day Plan. -
Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 20 - Six Star
In this episode Stuart explains why these days being a 5 star operator isn't enough. Whether it exists or not, what you want to leave is a six star impression in the mind of your customer so they feel they'd be crazy to look anywhere else for what you offer.
Here, Stuart discusses the exact ways to create that impression, including risk reversal and barrier removal. -
Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 19 - Reputation Management, Ratings And Reviews
In this episode Stuart discusses the importance of implementing a system to control the reputation management of your business. How a reputation which has taken years to craft, can be shattered in seconds, and how a bad review isn't the worst thing in the world - in fact it's an opportunity.
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Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 18 - The Best TIME Management Tips Money CAN'T BUY
In this episode, Stuart talks about some totally game changing ways to get more from your working day, and how, since he's implemented them in his business, he's now working a four day week, yet achieving more.
Customer Reviews
Do not listen to this podcast if you want to fail
Stuart has a great story. By sharing it, not just in his incredible book, but now in this easy to listen to podcast. Interview style filled with so many pearls of wisdom, great advice and superb offers.
I cannot wait for the next episode
Brilliant
Amazing
An honest and completely open story about a guy who lost everything and now wants to help business owners not to make the same mistakes. Refreshing and thought provoking....if you own a business this is a must listen ! The book is worth a read too, it may just help you save your business !