Growing a mailing list may be important. But not as important as the emails you send out. In this episode, Annie Ridout talks subject lines that will make people open the email, then content that will be exciting, not annoying, for people to receive.
Once you've nailed your email content, this is such a good way to convert customers. So it's worth getting it right.
Recommended email lists to sign up to: Sophia Matveeva, Otegha Uwagba and Harriet Minter. Plus any others you come across that cover your areas of interest.