24 min

How TransferWise Approaches Product Growth - Tessa Pettman, Global Head of Product Marketing SEEKERS

    • Entrepreneurship

What's the role of Product Marketing in the product management puzzle? Tessa Pettman leads the Product Marketing team at TransferWise, one of the most impressive fintech startups in the world! They were founded in 2011 and were recently valued at $5 billion, with over 8M active users around the world. In this interview, Tessa shares:- what are the differences between product marketing and traditional marketing- how they approach product growth at TransferWise- what she believes is t...

What's the role of Product Marketing in the product management puzzle? Tessa Pettman leads the Product Marketing team at TransferWise, one of the most impressive fintech startups in the world! They were founded in 2011 and were recently valued at $5 billion, with over 8M active users around the world. In this interview, Tessa shares:- what are the differences between product marketing and traditional marketing- how they approach product growth at TransferWise- what she believes is t...

24 min