What's the role of Product Marketing in the product management puzzle?
Tessa Pettman leads the Product Marketing team at TransferWise, one of the most impressive fintech startups in the world! They were founded in 2011 and were recently valued at $5 billion, with over 8M active users around the world.
In this interview, Tessa shares:
- what are the differences between product marketing and traditional marketing
- how they approach product growth at TransferWise
- what she believes is the future of the fintech market in the UK
- what qualities she's looking for when hiring product marketing managers
- the findings from some interesting experiments they've been running internally
- what she believes sets TransferWise apart and how they have become one of the world leaders in fintech