In this episode, Flavilla is joined by Edward Upton. They discuss how understanding your data builds client loyalty and increases client lifetime value.
Edward is founder of Littledata, and an expert on ecommerce analytics and strategy. He blogs about all things web analytics, and is a certified service partner for Google Analytics. Edward also advises companies on product development and scaling technology. Previously a product manager, and founder of Teachable, a marketplace for teachers to share digital education resources. He holds a Masters in Psychology and Philosophy from Magdalen College, Oxford.
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