In this episode, I’m going to talk to you about one of the most obvious mistakes that people make with their website that can absolutely destroy their rankings in search engines, and the traffic, sales and leads that come through them.
This is such an obvious mistake, I can’t fathom why anybody would ever make it in today’s day of search engine optimisation (SEO). Recently, one of our clients who moved their website to a new agency did exactly this mistake, and it crippled their website.
When somebody says we're going to get a new website, there's a series of alarm bells that kick off. The biggest one is about the content. We always say to clients, “please, please don’t delete your content”.
If you delete your site’s content, all of these pages that people are coming into your website on when they search for it in Google won’t be there anymore, and if it's not there anymore, it won't appear in Google. If it doesn't appear in Google, your clients aren’t going to find it when they look for you, they're not going to come through to your website, and your traffic will just drop. Your enquiries will stop. Your new business will fade away.
If you’re considering a new website – especially if you’re moving to a new web designer – please listen to this podcast first. Your future customers will thank you!
About your host: Darren Jamieson
iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/
Engaging Marketeer: https://engagingmarketeer.com
Engage Web: https://www.engageweb.co.uk
Support the show: https://engageweb.club
See omnystudio.com/listener for privacy information.
Information
- Show
- FrequencyUpdated weekly
- Published5 May 2022 at 23:00 UTC
- Length16 min
- Episode12
- RatingClean