19 episodes

In The Know is an Idio podcast for B2B media, financial services, and enterprise technology professionals that focuses on the topics of competitive intelligence, marketing intelligence and business intelligence.

In each episode, Jonny Rose learns from senior marketing, sales, and intelligence leaders as they explain the steps, tactics and data they use to beat the competition in their respective industries.

Find out more at: www.idioplatform.com/In-The-Know

In The Know Podcast Jonny Rose I Idio Content Intelligence

    • Business

In The Know is an Idio podcast for B2B media, financial services, and enterprise technology professionals that focuses on the topics of competitive intelligence, marketing intelligence and business intelligence.

In each episode, Jonny Rose learns from senior marketing, sales, and intelligence leaders as they explain the steps, tactics and data they use to beat the competition in their respective industries.

Find out more at: www.idioplatform.com/In-The-Know

    Pam Didner on Sales Enablement and AI

    Pam Didner on Sales Enablement and AI

    In just 22mins, sales enablement expert Pam Didner explains:

    - How sales enablement has changed as a result of AI
    - What Marketers need to appreciate about Sales
    - Key buyer insights to be shared between Marketing & Sales

    Pam Didner is a marketing consultant, writer, and speaker, and the author of 2 books: Global Content Marketing and Effective Sales Enablement.

    She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. Pam shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.

    • 22 min
    Jennifer Schulze on demand generation in complex B2B environments

    Jennifer Schulze on demand generation in complex B2B environments

    In just 23mins, learn from Jennifer Schulze, Head of Product and Demand Marketing at Baker Hughes (a GE company), about:

    - How AI has transformed demand generation in recent years
    - The importance of “buyer-centricity” in B2B marketing
    - Whether marketing complexity will get easier in 2019

    • 23 min
    Henson Gawliu on the biggest marketing challenge facing large B2B enterprises

    Henson Gawliu on the biggest marketing challenge facing large B2B enterprises

    In just 16mins learn from Henson Gawliu, Global Head of Demand Generation at Blackline, about:

    The biggest marketing challenge facing large B2B enterprises
    How intent data is impacting account-based marketing
    Barriers to marketing AI adoption for complex B2B enterprises

    • 15 min
    Rich Watts of Kurtosys on Personalization and AI for asset managers

    Rich Watts of Kurtosys on Personalization and AI for asset managers

    Rich Watts from Kurtosys and Jonny Rose from Idio discuss why personalization and AI is so important for asset managers in 2019.

    • 16 min
    Ashley Taylor of Clearbit on "Personalizing your account-based marketing"

    Ashley Taylor of Clearbit on "Personalizing your account-based marketing"

    Learn more about Clearbit Reveal and how it works with Idio to improve account-based marketing performance and personalization.

    • 17 min
    Ricky Abbott of Transmission talks Account-Based Marketing in 2019

    Ricky Abbott of Transmission talks Account-Based Marketing in 2019

    Ricky Abbott of Transmission joins Idio to discuss the state of account-based marketing and the importance of first party intent data in 2019.

    • 19 min

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