28 min
Michael Schuh, Kroger Precision Marketing: People need advertising that works harder Identity Architects
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- Technology
In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.
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In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.
---
More information on InfoSum https://www.infosum.com/
InfoSum Case Studies: http://www.infosum.com/resources/case-studies
---
Subscribe to our newsletter: http://www.infosum.com/newsletter
Follow us in LinkedIn: http://www.linkedin.com/company/infosumhq
Follow us on Twitter: https://twitter.com/InfoSum
28 min