Rachel Whittaker is the founder of Indie Beauty Delivers, a community where indie beauty entrepreneurs can hang out, relax, network, learn and share ideas. Her mission is to empower as many beautypreneurs as possible to create pioneering, disruptive and iconic beauty brands by providing them with access to the resources and support they need to thrive. Her passion is using her entrepreneurial experience and 15 years of insider beauty industry know-how to help beautypreneurs create strong businesses built on robust systems that allow them to build and grow brands that stand out and get noticed without it totally taking over their headspace and life. The Takeaways: Indie Beauty Delivers was created to help small business owners improve the logistical aspect of their brand, which is one of the most important parts of growing a small business. Rachel Whittaker has 15 years of experience in the beauty industry and offers one-to-one VIP sessions with clients to help them focus on their social media, growing their online business, and working with retailers. If you're starting a small business, find what sets your brand apart from other brands. Be authentic in creating the brand, because the passion that drives your business is what will connect and draw your customer base in. Indie Beauty Delivers was created three years ago by Rachel Whittaker, an expert in the beauty logistics industry. She started her business after recognizing a growing need to help new entrepreneurs address the not-so-glamorous logistical aspect of running a small business. She works with small brands to understand the importance of prioritizing business logistics, what to avoid when starting a business, how logistics can make or break their business and provides individual advice and support through one-on-one sessions and workshops. Her one-on-one sessions are called VIP Days, which focus on working with retailers, launching an online platform, and setting up social media outlets. Rachel’s goal is to reach small businesses early on in their development so that they can apply the information she provides as early as possible to avoid making costly financial mistakes. A business can have an incredible product with outstanding marketing, but if the logistical side of the business slips through the cracks, it can cause serious damage to the brand. Many small businesses, especially ones that are only available for online purchase, only make physical contact with their customers through the delivery process. If the product is damaged or delivered late, this can turn customers away, which reflects poorly on the brand. There has been an explosion of small businesses, especially in the skincare world. Rachel’s advice to new entrepreneurs is to really focus on what makes your brand unique, what sets you apart from other companies. If you build a brand based on your own passions, what drives you to create the brand in the first place, that authenticity will draw customers in. Creating a small business can be scary and intimidating, but you, too, can be successful if you stand strong in what you believe and learn about the logistical side of running a small business. "Don’t be afraid of who you are and what you believe in. That’s actually probably your best selling point and that will be the point where people connect with you and don’t connect with another brand. Because they’ll see something in you that they totally understand, related to, engage with, and are passionate about, and that’s what will make your brand grow."
While speaking with Rachel, our conversation revisited the importance of connection numerous times. Her favorite part of running her business is the connection she creates with her clients, the brands she works with, and her support network group she meets with on a regular basis. We as humans need connection with one another to th