21 min
Ingredients for a differentiated customer relationship – what’s key for financial services? Embracing Technology in Financial Services
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- Technology
With the rise of digital and a world fuelled by customer experiences, the role of the CMO has never been so important. But how do organisations maximise their potential while making sure the customer always comes first? Special guest John Moran from Salesforce joins our Accenture experts Stacy Pence and Tim Broome to discuss the future of marketing in financial services.
With the rise of digital and a world fuelled by customer experiences, the role of the CMO has never been so important. But how do organisations maximise their potential while making sure the customer always comes first? Special guest John Moran from Salesforce joins our Accenture experts Stacy Pence and Tim Broome to discuss the future of marketing in financial services.
21 min