17 episodes

Hosted by Megan Powers, event, marketing, and technology specialist. This event tech podcast goes in-depth with event industry influencers on topics like event technology and event management.

Inside Events by Swapcard swapcard

    • Technology
    • 5.0 • 1 Rating

Hosted by Megan Powers, event, marketing, and technology specialist. This event tech podcast goes in-depth with event industry influencers on topics like event technology and event management.

    Online Events... Where We’ve Been & Where We’re Headed with Nicole Bowman, IAEE

    Online Events... Where We’ve Been & Where We’re Headed with Nicole Bowman, IAEE

    At the time we recorded this episode at EventTechLive, IAEE was planning their December EXPO! EXPO! conference as a hybrid event. Due to health and safety measures, they made the difficult decision to put the event completely online. Here’s some more information about it. While there have been some industry events in person this fall, moving events online continues to be a necessity around the world at this time. Hybrid events are also happening in some parts of the world, which provides an opportunity to include participants who may have never attended your event before. Bottom line with having people in person again, there is a “duty of care” that event organizers must adhere to so everyone feels safe. Bringing this “show for shows” experience online -- and giving exhibitors the “white glove treatment” -- is of huge importance to Nicole and her team, and they spent a ton of time developing their processes for this. Nicole makes a great point about the necessity of putting more effort into mapping out the attendee experience to ensure your participants get the most out of the event in a virtual environment. Our Guest… Nicole Bowman is the Vice President of Marketing and Communications for the International Association of Exhibitions and Events® (IAEE).  She’s responsible for developing and managing all marketing functions of IAEE, including association branding and event marketing, as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives. BIG JOB!! Register for IAEE’s Virtual EXPO! EXPO!   ******************************************************************************* GET SOCIALTwitter Inside Events Podcast: https://twitter.com/TheEventProfs Twitter Swapcard: https://twitter.com/Swapcard Twitter Megan Powers: https://twitter.com/meganpowers Linkedin: https://www.linkedin.com/company/swap... Facebook: https://www.facebook.com/Swapcard/ Instagram: https://www.instagram.com/swapcard/****************************************************************************** 

    • 26 min
    How to Plan a Unique Online Event in 6 Weeks with Haute Dokimazo

    How to Plan a Unique Online Event in 6 Weeks with Haute Dokimazo

    Hearing opinions or theories about how to plan events is one thing. Hearing from those in the trenches about HOW it actually works is so much more valuable! Our guests in this episode don’t do anything “normally” in our industry and it works. They were inspired to inspire with the Age of Conversation Summit, which was planned by ten event professionals (who were paid), and pulled off by about 100 volunteers. ALL IN SIX WEEKS TIME. Providing a forum like this for event profs to get their “virtual event chops” when they haven’t had the chance before was a gift for them and for the participants. So much goodness around this event! Learn what they learned, how they did it, and what’s next. You can still get access to the content and the INCREDIBLE resources (listen to hear what they are!) for just $20 USD - go to HauteDokimazo.com.  Our Guests... Liz Lathan, CMP - CEO and Co-Founder of Haute DokimazoLiz is a professional virtual event emcee, corporate event & experiential marketer who's obsessed with applying modern marketing principles to a segment of the marketing industry that has historically been an afterthought. Liz has led event marketing strategy and teams at Fortune 500 companies and consults with small and medium businesses on how to optimize their events within their broader marketing program. All of this brought her to being a Haute Dokimazo facilitator.   Nicole Osibudo - President and Co-Founder of Haute Dokimazo | Virgin's Biggest Fan (Unofficially official)Nicole is a huge fan of listicles and has a work history that includes teaching event planning at SDSU, running her own event design business, and working for several production companies before landing where she belongs in a Haute Dokimazo world. Don’t forget to register for Evolve Community Series by Swapcard, live on October 28th about Producing Content for Virtual Events! ******************************************************************************* GET SOCIALTwitter Inside Events Podcast: https://twitter.com/TheEventProfs Twitter Swapcard: https://twitter.com/Swapcard Twitter Megan Powers: https://twitter.com/meganpowers Linkedin: https://www.linkedin.com/company/swap... Facebook: https://www.facebook.com/Swapcard/ Instagram: https://www.instagram.com/swapcard/******************************************************************************

    • 47 min
    Monetizing Online Events with Liz Caruso and Scott Oser

    Monetizing Online Events with Liz Caruso and Scott Oser

    We absolutely can monetize events through ticket sales, exhibitor sales, and sponsorships, even when the events are being held ONLINE. There’s actually NO reason for you to be giving these events away, and our guests Liz King Caruso and Scott Oser have both worked with clients to do just that! Their experience over the last several months is enlightening.   There are creative ways to monetize online events, and even make them profitable. Collecting money and being profitable are also NOT the same thing, and this episode of Inside Events explores the possibilities.  We recorded this show live during the Age of Conversation Summit, with about 40 participants on-hand. The Evolve Community Series will continue on September 29 where they will also speak about monetizing online and hybrid events. Register today!Our guests... Liz (King) CarusoLiz is an Event Specialist, Consultant & Speaker who is passionate about impactful, successful & fun events. Liz launched Liz King Events while still running events FT for Columbia University and quickly became a thought leader/influencer amongst her peers after voraciously sharing content on event best practices. Liz works with thought leaders like Ramit Sethi, Microsoft, SeatGeek, Teamworthy Ventures, Ramon Ray and many others to host strategic conferences and events that engage their audience, build their brand and sell their products and services. Scott Oser President of Scott Oser AssociatesScott has more than 20 years of membership, marketing and sales experience. Since launching his firm over 15 years ago he’s been fortunate to work with some incredible trade and individual membership associations. Throughout his career, Scott has excelled in developing, implementing, and analyzing multi-channel membership, marketing and sales programs. Recently he has succeeded in helping a number of event planners transition their exhibitors and sponsorship programs from in-person to virtual.  ******************************************************************************* GET SOCIALTwitter Inside Events Podcast: https://twitter.com/TheEventProfs Twitter Swapcard: https://twitter.com/Swapcard Twitter Megan Powers: https://twitter.com/meganpowers Linkedin: https://www.linkedin.com/company/swapcard/ Facebook: https://www.facebook.com/Swapcard/ Instagram: https://www.instagram.com/swapcard/******************************************************************************

    • 38 min
    Best Practices for Virtual and Hybrid Events with Brian Fanzo and Preet Singh

    Best Practices for Virtual and Hybrid Events with Brian Fanzo and Preet Singh

    Our 3-day online Evolve Conference in May was such a hit, we decided to give the Community what they asked for -- MORE of this great content. This is the first of what will be many episodes to come in the Evolve Community Series. It’s also still available online if you’d like to join the community!Both guests were perfect for this first session covering online and hybrid events. Previously on Inside Events episode six, Brian Fanzo was a natural pick for this first session, as he had spoken at more than 40 online events at the time of our recording. Preet Singh was also a perfect panelist after just having successfully held a huge online conference (that he monetized!) for his community.In this lively discussion a few things emerged as themes: do not underestimate the power of community and creating year-round engagement, remember the HUMAN side to our events, which can also come through strongly online, and it IS possible to bring a big event online and monetize it.Our next Evolve Community Series session will be in September, so keep an eye out for that info. Our Guests... Brian FanzoPager-Wearing Millennial Keynote SpeakerBrian inspires, motivates, and educates businesses on how to leverage emerging technologies and digital marketing – to stand out from the noise and engage with customers of all ages. He has a diverse background working for the Department of Defense in cybersecurity… then as a technology evangelist at a booming cloud computing startup… and is currently the Founder of iSocialFanz, which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell, EMC, Adobe, IBM, UFC, Applebees, and SAP.  Brian’s also a dad of three girls, he hosts two podcasts, has traveled to over 70 countries, and has spoken at many of the world's largest events including South By Southwest, Social Media Marketing World, Consumer Electronics Show, and Mobile World Congress. Preet SinghFounder - DesignX.Community, Design Leadership SummitPreet is a civil engineer turned design & product strategist, with a passion for community building. He is the founder of DesignX, one of North America’s largest and fastest growing UX & Design communities with chapters in Toronto, Vancouver, NYC, Amsterdam. He recently put together one of the largest virtual conferences on Design: Remote Design Week.Preet has had the privilege of working with clients spanning corporates, unicorns to early-stage startups – Chan Zuckerberg Foundation, Quicken Loans, Xero, TeamViewer, Teespring, Miami Ad School, Couchsurfing, and many more.Preet lives with his wife, 5 month old and two cats who do not get along - in Toronto, Canada. ******************************************************************************* GET SOCIALTwitter Inside Events Podcast: https://twitter.com/TheEventProfs Twitter Swapcard: https://twitter.com/Swapcard Twitter Megan Powers: https://twitter.com/meganpowers Linkedin: https://www.linkedin.com/company/swap... Facebook: https://www.facebook.com/Swapcard/ Instagram: https://www.instagram.com/swapcard/****************************************************************************** 

    • 43 min
    Amplifying Black Voices in Tourism and Meetings & Events with Alana Dillette & Tess Vismale

    Amplifying Black Voices in Tourism and Meetings & Events with Alana Dillette & Tess Vismale

    We’re kicking off season two of Inside Events with a different and important conversation. On the heels of the Covid-19 pandemic, the civil revolution that has emerged in the United States has sparked an initiative to amplify Black voices. This isn’t something only needed in the U.S., but throughout the world, and in the meetings & events and tourism industries.Host Megan Powers and Swapcard consider themselves allies. They wanted to start Season 2 with a conversation about how our industry can -- and should -- do better by our Black colleagues. Tess Vismale has a very diverse background as an event professional and is particularly adept in event tech. Our other guest is Alana Dillette who teaches at a university in San Diego while focusing her research on understanding how systemic racism has shaped the hospitality and tourism industry. On this episode, we bring the profession and academia together, while having an honest conversation about necessary change. Every positive change has to start somewhere, and this is an excellent start.  Our Guests... Alana DilletteDr. Alana Dillette is an Assistant Professor in the Payne School of Hospitality and Tourism Management at San Diego State University where she teaches undergraduate and graduate courses with a specific focus on leadership development. Her research interests include exploring issues around diversity and inclusion in the hospitality and tourism industry. More specifically, she studies the intersection between tourism, race, gender & ethnicity and is a leader with Tourism RESET as an initiative coordinator. Currently, she is working on research to gain a better understanding of how systemic racism has shaped the hospitality and tourism industry for Black travelers and professionals. Dr. Dillette works to continue building bridges between industry and academia and can also be found online in publications such as "The Conversation" and "The Trip Doctor podcast.” Tourism RESET  Hospitality & Tourism Management Program at SDSU National Society of Minorities in Hospitality (NSMH)Links to online features: The Conversation article; The Trip Doctor - Travelling While Black Tess VismaleMiss Vismale is an award-winning Chief Event Executioner & Event Technologist for iSocialExecution, Inc., an event execution firm, Tech Whisperer for live events for DAHLIA+ AGENCY, #EventTechPullUp Podcast Co-Host, Virtual Event Superhero, and a Speaker. For years she has educated the business events industry on EventTech. Tess is the first Black person in the inaugural class in her industry to receive the Digital Event Strategist Certification (DES).Tess thrives virtually AND face-to-face, managing event logistics and tech merged with events. She is a Live Virtual Event Associate with ExecOnline. She was recognized as a member of Connect Association magazine’s “15 Over 50.” This honor highlights the top professionals in the events industry. Tess is a Certified Meeting Professional, Digital Event Strategist, and stage manager for TEDxPeachtree (9yrs).National Coalition of Black Meeting Professionals - https://ncbmp.com ******************************************************************************* GET SOCIALTwitter Inside Events Podcast: https://twitter.com/TheEventProfs Twitter Swapcard: https://twitter.com/Swapcard Twitter Megan Powers: https://twitter.com/meganpowers Linkedin: https://www.linkedin.com/company/swap... Facebook: https://www.facebook.com/Swapcard/ Instagram: https://www.instagram.com/swapcard/******************************************************************************

    • 48 min
    How to Plan a Virtual Conference - the Evolve Case Study with Isaïe Simonnet and Damien Courbon

    How to Plan a Virtual Conference - the Evolve Case Study with Isaïe Simonnet and Damien Courbon

    Sometimes you just have to go for it. Having never planned an event before, the Swapcard team decided they were going to hold an online conference experience for the meetings and events industry. As the coronavirus pandemic hit the world, it hit our industry particularly hard… And it quickly became obvious we have to EVOLVE. And so, the Evolve Conference was born! We’ve all experienced many online meetings, webinars, and conferences through this time period, and one thing is certain -- the need for GOOD online conferences is not going away. When done well, they are a very FULL and enriching experience, complete with education and networking. Isaïe Simonnet was on the production team from EPEAK Studio, which was behind helping bring the event to life, and Damien’s team at Swapcard planned the event. Isaïe and Damien walk us through the planning and execution of Evolve, including the lessons learned, which will surely help our entire industry learn how to execute a successful online experience. Evolve by the numbers…4000+ registrations3000+ attendees15hrs+ of content30+ speakersAverage session rating: 4.2 / 596% of the attendees said they learned new things10,000+ conversations took place over the course of the three days61% said they will stay in touch with their new contacts You can still sign-up and access the content: Swapcard’s Evolve Conference And Download Swapcard's free Ebook: "We Organized a Virtual Event With 4,000+ Attendees in 45 Days. Here's What We Learned."  Our Guests  Isaïe Simonnet Co-Founder, CTO at EPEAK studio. Isaïe’s favorite motto is "Everything is a service, Service is everything!"Isaïe is a seasoned entrepreneur with a solid technical background. Passionate about new technology, he’s spent over a decade creating solutions for video production and live-streaming.His entrepreneurship journey is a relentless mission to solve challenges within the event, live & broadcast and technology industries. Isaïe’s expertise ranges from hardware products designed to support innovation in the PC industry, to services to bring the event industry to the next level.His company EPEAK Studio is a content powerhouse with over 10 years of experience in video production, live streaming, and global event management. Damien Courbon COO, Co-Founder of SwapcardSwapcard is an event engagement app, helping B2B event organizers increase interactions and encounters within their audience, and leverage the power of data to improve their events.Launched in 2014, Swapcard now operates in 4 countries and works with industry leaders such as Informa, Clarion, GL Event, Comexposium, and Dubai World Trade Center. ******************************************************************************* GET SOCIALTwitter Inside Events Podcast: https://twitter.com/TheEventProfs Twitter Swapcard: https://twitter.com/Swapcard Twitter Megan Powers: https://twitter.com/meganpowers Linkedin: https://www.linkedin.com/company/swap... Facebook: https://www.facebook.com/Swapcard/ Instagram: https://www.instagram.com/swapcard/******************************************************************************

    • 45 min

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