Inside Events by Swapcard swapcard

“I think that events are actually one of the main driving forces of engagement.” In our latest podcast we sit down with Scott Gould and take a deep dive into the concept of engagement. Whether it’s event or community engagement ideas, this discussion will open your eyes to a world of possibilities.



Our guest

Scott Gould, Consultant & Speaker on Engagement

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“The world is changing and the impossible is happening”

On our latest podcast, industry experts Shawna McKinley and Guy Bigwood join us for an eye-opening and timely discussion on sustainability and the future of events.

Tune in and find out what they have to say about the shift to virtual caused by COVID-19 and what it means for our carbon footprint, how innovation in the event industry and sustainability work hand-in-hand, 3 top issues to focus on when it comes to the carbon footprint of your attendees, and why there’s no need to panic about the future, instead focus on productivity.

With decades of experience managing and mitigating risk at both hybrid and in-person events, Paul Cook of the Hybrid Event Centre joins Swapcard’s Bob Chain and Mia Masson to discuss all things risk management in a post-pandemic events world.

Our Guest

Paul Cook, Hybrid & Virtual Events Producer & Consultant

 

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Twitter Inside Events Podcast: https://twitter.com/TheEventProfs 

Twitter Swapcard: https://twitter.com/Swapcard 

Linkedin: https://www.linkedin.com/company/swap... 

Facebook: https://www.facebook.com/Swapcard/ 

Instagram: https://www.instagram.com/swapcard/

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Kyle Kocinski of Endless Events  joins the Swapcard team to talk all things community. 

Drawing from experience, the discussion includes: the pros and cons of community, how the events world can approach community building,  tips on monetizing communities, and more.  

Kyle reminds us that a community platform simply serves as “a new tool for your organization to funnel their engagements throughout the year,” and that ultimately the goal is for members to promote “your community to their personal community.”  

 

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Twitter Inside Events Podcast: https://twitter.com/TheEventProfs 

Twitter Swapcard: https://twitter.com/Swapcard 

Linkedin: https://www.linkedin.com/company/swap... 

Facebook: https://www.facebook.com/Swapcard/ 

Instagram: https://www.instagram.com/swapcard/

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Carina tells it like it is. She’s not afraid to take risks and push the boundaries of creativity to immerse attendees in the experiences her team is creating.

In this episode, she dishes on the hopes for Novembers’ IMEX show in Vegas and goes into some detail about their upcoming digital activations.

IMEX is leading the industry in original virtual ideas such as gamification. You might just get some ideas for your next event!

Carina also discusses the role of technology in the future of events and how IMEX is convincing exhibitors to follow them down the road less traveled.

Hayley joined the Swapcard team to talk about opening up safely and her tips and advice didn’t disappoint.

She detailed the challenges and requirements for Informa’s upcoming 30,000-person physical event and discusses how marketing tactics have changed since pre-COVID times.

Hayley also mentions how Informa is using data and analytics to plan for the future and what safety measures they’re putting in place, including having a so-called “COVID manager”!