Inside Marketing Design Charli Marie Prangley

In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. 

David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.
Key Takeaways

02:17 - Who is on the brand studio team at ConvertKit?
04:54 - How would you describe your responsibilities as Senior Brand Designer?
08:37 - How the brand studio team collaborates
17:13 - What is ConvertKit’s Creator Network?
20:34 - David’s process for creating assets
28:46 - Design systems at ConvertKit
35:47 - What’s next for ConvertKit’s design system?
39:36 - How ConvertKit completely overhauled their website
44:15 - Charli’s top redesign priorities
49:05 - What David is looking forward to solving next
54:22 - David’s advice for aspiring brand and marketing designers

Links 

ConvertKit
David on LinkedIn
Inside Marketing Design at Sendible with Brand Marketing Manager David Preston 
ConvertKit Creator Network
I Am A Creator
Inside Marketing Design at Pitch with Designer & co-founder Jan Martin
Connect with Charli

CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com

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In this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways.

Kristina Alford and Meghan Kelley from the Zendesk digital design team talk about using systems and processes to maintain quality and consistency across a very large organization.

Brennan Dunn, Co-Founder at RightMessage, talks about designing at a company of two, and how website personalization can directly impact success and conversion rates.

Shakthi Hari, Design Manager at Chargebee, talks about the importance of systems and processes at Chargebee, and how they are able to accomplish so much with a relatively small team.

Carra Sykes, Design Manager at PLANOLY, talks about how social media has evolved, and how that has impacted her team and what’s required of a marketing designer.