My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
Isaac is the creative lead at Wild Cosmetics. These guys seriously impress me. They're smart with how the commingle user content and language into their creative strategy. No surprise, it's working.
In this episode we discuss:
Utilising Facebook groups to create great contentWhy do some brands struggle with creativeHow can a brand improve their creative using Isaac's simple processesWhere do most brands get it a little wrong and how to fix itHow do Wild think about their unboxing experienceYou can connect with Isaac on LinkedIn here.
Storefront Deep Dive
A 20-minute dive into why storefronts are so important on Amazon right now, and the macro and micro strategies you can implement to optimize yours.
Aaron has 10,000 hours of Amazon experience. In this episode we discuss:
How to get more video content on your product detail pageA play by play of how to spend 10k on Amazon when launchingThe danger of suppressed listingsThe importance of consistent brandingHow to manage small budgets with amazon advertisingSending traffic from your website to Amazon and what benefit that can haveYou can connect with Aaron on LinkedIn here.
Get help with Amazon advertising here.
Mountain Strategy & Flywheel Deep Dive
A 3 step strategy I’ve been telling brands to do on Amazon for years.
I call this “The Mountain Strategy”. I then go on to explain my “Flywheel Strategy”, where the flywheel represents your sales velocity.
In this episode you will learn:
- a simple blueprint for any Amazon brand owner
- what drives Amazon sales rank
- using the data Amazon gives you
- why Amazon advertising is a waste of time for some brands
- why you should just copy Amazon
Everything I talk about ultimately revolves around these 2 simple models.
If you ever want to chat about them further, message me on LinkedIn
Master A+ Content on Amazon - George Reid
What impact can A+ have on your Amazon listing?What is the purpose of A+ content on Amazon?Who is eligible for A+ content on Amazon?What does A+ look like in practice?Why A+ content on Amazon is an investment.This is my first solo mission on the podcast. I dive deep into A+ content. Having spent the best part of a year building Amazon Creatives, now the most comprehensive archive of inspiring Amazon content, I figured I could add some meat to the bones.
At georges.blog we have also just begun offering A+ content services. If you'd like to find out more please get in touch at https://georges.blog/
As a senior vendor manager at Amazon Brazil, Gordon is well-placed to advise grocery brands on how to navigate emerging markets, whilst also providing sound advice to more mature marketplaces from his time in the UK office.
In this episode we discuss:
How powerful subscribe & save is on AmazonWhat is the benefit of being an early adopter with new Amazon marketplaces like Brazil, Sweden, and the NetherlandsLeadership principles that he'll implement in all future businesses and whySmall brands can outperform big players if they more quicklyWhy there isn't necessarily a downsize to jumping on a new market when it first launches in your home countryBalancing sales channels and budgets accordinglyYou can connect with Gordon on LinkedIn here.
Get help increasing conversions and traffic on Amazon here.
Subscribe to georges.blog.
Such useful tips in each episode
I look forward to new episodes of ‘It’s always day one’, the nature of selling on Amazon means there are always new things to try and tips to test out. Love hearing from people who do this all day everyday. Thanks George
Style, substance and speed
Enjoyable podcast, always to the point and continually delivers a great couple of bits of info to take away, which is perfect. Well done George 👍👍
So many helpful, insightful episodes on here. It’d be great to get someone on to talk about reviews too (that’s an area I could do with finding out more about).