29 min

James Webb, Vice President of Marketing Central Europe & EU at Fellowes Brands, discusses evolving salespeople into Sales and Marketing hybrids‪.‬ The Insiders

    • Marketing

On the latest episode of The Insiders podcast, James Webb (VP Central Europe and EU Marketing at Fellowes Brands) joins hosts Simon Hazeldine and Richard Lane to discuss the evolution of salespeople into Sales-Marketing hybrids and his expertise from his joint sales-marketing role:
How transactional and consultative selling can be tailored to the needs of the customerHow the ethos at Fellowes has led to sales and marketing teams working in harmony for the benefit of the customerHow focusing outcomes can allow for the setting of realistic goals without preventing the freedom to innovate

On the latest episode of The Insiders podcast, James Webb (VP Central Europe and EU Marketing at Fellowes Brands) joins hosts Simon Hazeldine and Richard Lane to discuss the evolution of salespeople into Sales-Marketing hybrids and his expertise from his joint sales-marketing role:
How transactional and consultative selling can be tailored to the needs of the customerHow the ethos at Fellowes has led to sales and marketing teams working in harmony for the benefit of the customerHow focusing outcomes can allow for the setting of realistic goals without preventing the freedom to innovate

29 min