25 min

Jan Kämpfer on the new age of sales and marketing ClientSide

    • Marketing

Jan Kämpfer is the Marketing Director for Panasonic Connect Europe.
Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales.
Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company’s name change reflects the goal to "connect" their customers’ operations to a better future.
We discuss:
How he drives growth for Panasonic's brand
How sales and BD has changed over the last 2 years
The role Ai plays in their sales and marketing approach
Budgeting towards performance marketing vs brand building

Jan Kämpfer is the Marketing Director for Panasonic Connect Europe.
Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales.
Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company’s name change reflects the goal to "connect" their customers’ operations to a better future.
We discuss:
How he drives growth for Panasonic's brand
How sales and BD has changed over the last 2 years
The role Ai plays in their sales and marketing approach
Budgeting towards performance marketing vs brand building

25 min