Jason Harvey, VP of Solution Sales EMEA at Zebra Technologies, unpacks the mindset shift from product selling to solution selling in the B2B technology market.

On episode 18 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine are joined by Jason Harvey (VP of Solution Sales EMEA at Zebra Technologies) to talk about the shift from product selling to solution selling, and why creating a culture of innovation is key to driving growth in the industrial technology market.

Jason also discusses:

• The importance of wielding a 'be curious' attitude
• Upskilling your salespeople for maximum success
• Why losses are just as important as wins and how to come back stronger
• Why it's crucial not to overwhelm your buyers, or your sellers

Listen now.