25 episodes

If you are a freelance social media manager, you are in the right place! Join the two Lauras as they give you their honest views and advice on building a business in the social media sector. They'll share tips on marketing trends, growing your business and give you an insight into how they run theirs.
Join the free Facebook group to continue the conversation at thesocialmediamanagershub.com

JFDI with The Two Lauras | For Freelance Social Media Marketers The Two Lauras

    • Business
    • 4.8 • 16 Ratings

If you are a freelance social media manager, you are in the right place! Join the two Lauras as they give you their honest views and advice on building a business in the social media sector. They'll share tips on marketing trends, growing your business and give you an insight into how they run theirs.
Join the free Facebook group to continue the conversation at thesocialmediamanagershub.com

    The right way to scale YOUR social media business

    The right way to scale YOUR social media business

    This is the final part of a mini-series on scaling your social media business.
    In this episode, we discuss all the ways you could choose to scale and help you to pick the right method for your business.
    We also answer some questions that came in from listeners who are ready to scale.
    KEY TAKEAWAYS:
    • You do not have to scale! If you're happy with your business as it is that is totally ok!
    • Remember that your business is YOUR business. You do not have to do what everyone else is doing so set up and run it however works best for you.
    • When you're hiring a team to scale your business, start with your immediate network but trust your gut and don't be afraid to let people go.
    • You don't need a ton of technical tools, or any tech skills to start a membership.
    USEFUL RESOURCES
    Grab a whole bunch of resources to help with scaling https://elfin-danthus-202.notion.site/Scale-With-A-Membership-7cbd52b0600e413d84defb250fecd335 (here).
    • https://mo311.isrefer.com/go/idea/lauramoore/ (Will your membership idea actually work?)
    • https://mo311.isrefer.com/go/guide/lauramoore/ (Membership guide)
    •https://mo311.isrefer.com/go/tips/lauramoore/ ( Membership tips)
    • https://mo311.isrefer.com/go/workshop/lauramoore/ (SIGN UP FOR THE MEMBERSHIP EXPERIENCE FREE 3-PART WORKSHOP WITH STU MCLAREN )
    
    CONTINUE THE CONVERSATION
    Come and chat with us in https://thesocialmediamanagershub.com (the Social Media Managers Hub), our free community on Facebook or find us on all the platforms by searching for @thetwolauras.

    • 21 min
    Scaling your social media business by launching a course

    Scaling your social media business by launching a course

    This is part 4 of a mini-series about scaling your social media business
    In this episode, we share our experiences of creating and launching courses and give you our tips and advice to do the same.
    KEY TAKEAWAYS:
    • There is more than one way to plan and host a course. Think outside the box.
    • People learn in different ways so try to accommodate the needs of your audience. Offer VIP upgrades, provide your course materials in different formats (we use https://thetwolauras.com/searchie (Searchie) for this) etc.
    • It's not uncommon for people to take the same course multiple times so think about how you can tweak and refine it to help people go deeper.
    • Sell it before you build it.
    • The best courses are updated, tweaked and refined over time. Don't let your audience down and ruin your own reputation by allowing your course to become out of date.
    • As part of your planning, consider what your students might need next and whether there is potential for a backend membership.
    USEFUL RESOURCES
    If you are considering scaling with a course, you might find https://dg101.isrefer.com/go/2022waitlist/a1655/ (Amy Porterfield's Digital Course Academy programme helpful. )
    Grab a whole bunch of resources to help with creating a digital course https://www.notion.so/Scale-With-A-Digital-Course-15623c0f2fab495592f00ff7d0d20896 (here).
    CONTINUE THE CONVERSATION
    Come and chat with us in https://thesocialmediamanagershub.com (the Social Media Managers Hub), our free community on Facebook or find us on all the platforms by searching for @thetwolauras.

    • 32 min
    Scaling your social media business with a membership

    Scaling your social media business with a membership

    This is part 3 of a mini-series on scaling your social media business.
    In this episode, we discuss how you can scale your business with a membership and share behind the scenes of our membership, https://thetwolauras.com/inner-hub (The Inner Hub) including why we took so long to do it!
    KEY TAKEAWAYS:
    If you want consistency in your income, a membership is the best route to scaling your business.
    There's so much opportunity out there for businesses to scale with a membership.
    Memberships don't have to be complicated.
    The best way (as with all business things) is to learn from the best people, who have already done it before you.
    A retention strategy is really important.

    USEFUL RESOURCES
    Download Stu McLarens membership guide https://mo311.isrefer.com/go/guide/lauramoore/ (here).
    Grab a whole bunch of resources to help with starting and growing a membership https://elfin-danthus-202.notion.site/Scale-With-A-Membership-7cbd52b0600e413d84defb250fecd335 (here).
    Watch the FREE workshop we hosted https://thetwolauras.com/mms (here)
    CONTINUE THE CONVERSATION
    Come and chat with us in https://thesocialmediamanagershub.com (the Social Media Managers Hub), our free community on Facebook or find us on all the platforms by searching for @thetwolauras.

    • 29 min
    Scaling your social media business with digital products

    Scaling your social media business with digital products

    This is part 2 of a mini-series on scaling your social media business.
    In this episode, we share our experiences of scaling our business, and income, with a digital product. We talk about https://thetwolauras.com/toolkit (The Social Media Managers Toolkit) and share behind the scenes of how we created and launched it.
    We also give some tips and advice to help you scale your business this way.
    Key takeaways:
    • A digital product is not an easy way to scale, even though lots of people might see it like that.
    • To scale this way you'll need a launch plan and a strategic way to continue to sell it, which can be hard work.
    • Start by really paying attention to your audience.
    • Your digital product won't be 100% perfect the first time. So factor in time to adjust and refine it as you go.
    • There might be better ways to scale your business.
    USEFUL RESOURCES
    Grab a whole bunch of resources to help with starting a digital products https://elfin-danthus-202.notion.site/Scale-With-A-Digital-Product-bde2c82f624b445eb6f9122c0853ae64 (here.)
    We also mentioned these products in this episode:
    https://thetwolauras.com/toolkit (The social media managers toolkit)
    https://thetwolauras.com/social-prf (Social prf) - our psychology-driven social media marketing programme.


    CONTINUE THE CONVERSATION
    Come and chat with us in https://thesocialmediamanagershub.com (the Social Media Managers Hub), our free community on Facebook or find us on all the platforms by searching for @thetwolauras.

    • 24 min
    Scaling your social media business with an agency model

    Scaling your social media business with an agency model

    We are back with a 5-part series, sharing all the ways you can scale your business as a freelance social media marketer.
    Throughout the series we delve into all the ways we have scaled, we share some behind the scenes info and give you some tips to help you scale too.
    In this first episode, we look at how you can scale with an agency and Laura Davis shares some inside information about how she's grown her own boutique agency.
    THIS SERIES COMES WITH A TON OF RESOURCES TO HELP YOU SCALE - https://elfin-danthus-202.notion.site/Scale-your-business-57e602aa613140178c4224b2ab585091 (CLICK HERE TO ACCESS.)
    Key Takeaways
    • This is not the only way to scale
    • If Laura D had her time again she wouldn't do this!
    • However you build your business and agency, remember that it's your business and you can do it your way.
    CONTINUE THE CONVERSATION
    Come and chat with us in https://thesocialmediamanagershub.com (the Social Media Managers Hub), our free community on Facebook or find us on all the platforms by searching for @thetwolauras.

    • 23 min
    Best (and worst) social media moments of 2021

    Best (and worst) social media moments of 2021

    2021 saw so many changes on social media, and some incredible content moments, so in this episode, we're looking back over the best and worst bits of the year.
    We discuss Laura D putting a pair of socks on her head forhttps://www.instagram.com/reel/CT7JoOUj-Wy/?utm_medium=copy_link ( this epic Reel), share why we loved the Baked Beans on a Weetabix saga and whether we prefer Cuthbert over Colin!
    We'd love to know your favourite moments of 2021 so do come and share them in our free Facebook group.
    Get involved in the Social Media Marketers Rates Report 2021 - https://my.captivate.fm/thetwolauras.com/rates (click here to get involved.)
    CONTINUE THE CONVERSATION
    Come and chat with us in https://thesocialmediamanagershub.com (the Social Media Managers Hub), our free community on Facebook or find us on all the platforms by searching for @thetwolauras.

    • 31 min

Customer Reviews

4.8 out of 5
16 Ratings

16 Ratings

social media Sue ,

JFDI

Listen while unpacking the dishwasher, or shaving your legs (I was!) but DO listen.
All you need as a freelance social media manager is right here!!!

Gus Bhandal ,

I can’t get enough…

The Two Lauras are awesome. Their support and advice (via their ‘Inner Hub’ membership) has been invaluable to me and my social media business, and now they are going to be sharing some of that incredible knowledge with the world! I can’t get enough of these two!

evison77 ,

Excited

The two Laura’s are a fountain of knowledge. Cannot wait for this to start.

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