100 episodes

Explore the world of personal branding and how to build your Know Like and Trust factor up for ultimate business success. Brand Strategist and Marketing Photographer Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you became an entrepreneur in the first place.

The Know Like & Trust Show with Britney Gardner: Personal Branding | Marketing | Business Success Britney Gardner: Brand Strategist and Marketing Photographer

    • Marketing
    • 5.0, 2 Ratings

Explore the world of personal branding and how to build your Know Like and Trust factor up for ultimate business success. Brand Strategist and Marketing Photographer Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you became an entrepreneur in the first place.

    The Question You Should Be Asking #100 with five guest experts

    The Question You Should Be Asking #100 with five guest experts

    They say it’s all about who you know, not what you know. But sometimes it IS about what you know–and knowing which questions you need to be asking to get yourself ahead. In this special anniversary episode, we ask five experts the one question they wished their clients asked more often to get the most benefit out of their services. If you’re hiring team members or freelancers to further your business, this is a can’t-miss episode.



    * How this episode came about after I sat frustrated in a Q&A with a successful man, because other attendees were asking superficial questions instead of meaty, move-the-needle questions

    * Digital marketing strategist Reland Logan’s VIP question

    * Jess Freeman’s question about websites

    * John DeMato’s question about creating emotional connection

    * Melva Robertson talks about truly embracing authenticity

    * A brand strategist’s most important question – all about attracting perfect-match clients.





    It is so much easier to hire the right freelancer or right person for your team when you’re asking the right questions.Click To Tweet





    Setting up an ad campaign is great, but it only works as well as what’s happening once you generate that customer–and that’s not your ads person’s responsibility, it’s your responsibility. – @mktggrayClick To Tweet





    You need a digital introduction in a way that inspires them to read what you wrote. -@dematophotoClick To Tweet





    We live in a society where everything is a replica of what someone else has done so it’s really hard to embrace your authenticity. -@WriteMediaPRClick To Tweet





    If everyone’s doing the same thing, no one stands out. Those are the ones who will be remembered. -@WriteMediaPRClick To Tweet





    If you want to know the one thing that’s most important to attract the kinds of clients you desire, you need to define your brand foundation at a deep, authentic level.a href='https://twitter.com/share?text=If+you+want+to+know+the+one+thing+that%27s+most+importan...

    • 19 min
    Boost Your Visibility with Podcasts #099 with Angie Trueblood

    Boost Your Visibility with Podcasts #099 with Angie Trueblood

    Podcast visibility expert (and hater of robotic pitches) Angie Trueblood and I talk about using podcasts as a strategy to build your personal brand.

    TOPICS DISCUSSED IN THIS EPISODE:



    * How Angie found herself in the podcast business by leaning into her strengths

    * Why you can really damage your brand by not pitching yourself in an aligned way

    * The key things you should include in a podcast pitch so both you and the host benefit

    * Why trying to get on competitors’ podcasts is a bad idea

    * How to make it really easy for a podcast host to book you onto their show

    * Once you learn how to effectively pitch a podcast, you can apply it to other visibility avenues.

    * Avoiding presumptive language and giving the reader an out

    * Angie’s go-to ways to find podcasts in the chosen niche



    QUOTABLES:



    “Any outreach you do on behalf of your business needs to be considered as a part of your brand.” – Angie TruebloodClick To Tweet





    “Identify complementary businesses–I call that the tipping point, when you look at your ideal client, what’s the tipping point of when they’re looking to hire you and who else are they looking to hire at that time.” – Angie TruebloodClick To Tweet





    “You need to connect the dots for the podcast host. It should be really easy for that host to read the email and decide if it’s a good fit or not a good fit.” – Angie TruebloodClick To Tweet





    “You can take the bones of any sort of visibility outreach and apply it to a ton of different types of mediums.” – Angie TruebloodClick To Tweet



    MORE ON ANGIE:

    Website | Instagram

    RESOURCES MENTIONED:



    * Roadmap for Podcast Pitching Success

    * Go Pitch Yourself Podcast





    Stitcher | a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/I3tpz6y7rsi5rhtfrmu3mn3wmpm?

    • 24 min
    To All the Memes I’ve Loved Before #098

    To All the Memes I’ve Loved Before #098

    Memes, the great social equalizer, have a ton of hidden business and branding lessons.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Why memes are both relevant and connective

    * The guac is extra, but so am I

    * I don’t know how to explain that you should care about other people

    * I don’t know why I’m not losing weight

    * A content creation hack

    * How to connect and convert with your audience



    QUOTABLES:



    “Memes bring us together socially and potentially bring levity to dark and heavy topics.” – @britneygardnerClick To Tweet





    “It’s that extra–the guac–that’s really going to move the needle forward in your business.” – @britneygardnerClick To Tweet





    “When you really, truly care about your audience, it’s easy to make products they not only need but want.” – @britneygardnerClick To Tweet





    “Content creation only seems overwhelming when you’re not doing it.” – @britneygardnerClick To Tweet



    RESOURCES MENTIONED:



    * Blcksmth’s meme

    * Huff Post article on Meme #2





    Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

    LEAVE A RATING & REVIEW HERE

    TO BUILD YOUR BRAND:

    Britney has a variety of ways to work with her, from recorded workshops guiding you through DIY brand building skills all the way to complete brand crafting with Instant Badass Brand and brand photography.

    Music by Michael De La Torre. Thanks, Mikey!

    • 17 min
    Personal Branding on LinkedIn #097 with Marietta Gentles Crawford

    Personal Branding on LinkedIn #097 with Marietta Gentles Crawford

    Brand strategist Marietta Gentles Crawford and I talk about the major do’s and don’t’s of LinkedIn personal branding, especially after you’ve done the basics of setting up your profile for connection.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Mari acknowledges our overwhelm being on every platform and suggests if you’re going to use LinkedIn, give it a real try for 60-90 days

    * What you should do after the basics of getting your profile set up

    * To extend a personal invitation or not? Mari weighs in.

    * What building a warm audience looks like on LinkedIn

    * How to create a truly engaged network, even if it’s on the smaller side

    * What NOT to do with new connections

    * Why different LinkedIn “experts” have different approaches with you to use the platform



    QUOTABLES:



    “LinkedIn has been an amazing platform for me to write, attract clients, meet amazing people who refer me.” – @maribrands4youClick To Tweet





    “To give LinkedIn a fair try, you do really need to commit to showing up on the platform.” – @maribrands4youClick To Tweet





    “You can have this large network, but if it’s not filled with people who are engaged then that’s not going to give you the return you’re looking for.” – @maribrands4youClick To Tweet





    “I talk about LinkedIn from a branding and human to human level, because that’s how I built my business and how I benefit from the platform.” – @maribrands4youClick To Tweet





    “I don’t look at people as leads; I look at them as someone I want to help.” – @maribrands4youClick To Tweet



    MORE ON MARI:

    Website | Instagram | LinkedIn

    RESOURCES MENTIONED:



    * LinkedIn Level Up: a personal branding...

    • 27 min
    Systems & Branding in the Flow #096

    Systems & Branding in the Flow #096

    How to design a system that works with YOUR unique way of doing business or alter someone else’s system to work for you.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Solution-seeking when it comes to setting up systems in your business

    * As business owners, we have to do things we don’t always like, so we may as well create an efficient system to get it done

    * The heart of your brand messaging

    * The questions you need to ask when you’re having trouble creating content for your business

    * How to work with your rhythms to create epic content

    * A personal story of my systems saving me

    * What market research told me about my best clients’ needs

    * Systems and feeling overwhelmed when trying to use someone else’s solution

    * Next steps if content creation IS a system you’re trying to master



    QUOTABLES:



    “It’s time to design a system that works WHEN you’re in the flow and keeps the engine running when you’re not.” – @britneygardnerClick To Tweet





    “Remember – your brand is what others think about you and what you stand for. You can’t control what they think, but you can help shape their perception of you.” – @britneygardnerClick To Tweet





    “You’ve got to offer your audience something they want and don’t yet have or a solution to a problem they have and want to release.” – @britneygardnerClick To Tweet





    “Why is writing content that simply tells what you stand for so hard? If it is, is it really what you stand for?” – @britneygardnerClick To Tweet





    “How CAN you make it work? How can you make your business more effective and life easier at the same time? That’s what being a solution-seeker asks.” – @britneygardnerClick To Tweet



    RESOURCES MENTIONED:



    * 3 Things You Need to Know About Showing Up

    * Social Post Formulas

    • 16 min
    Honing Your Message on Social Media with Amanda Daley #095

    Honing Your Message on Social Media with Amanda Daley #095

    Amanda J. Daley, a health coach and mentor for other health coaches to create thriving practices, tells us how to set apart our business online, use social media for its unique benefits and hone our message.

    TOPICS DISCUSSED IN THIS EPISODE:



    * The number one thing coaches need to get clear on

    * Amanda likens talking about pain points to the idea that no one goes to a pharmacy to buy a health coaching pill; they buy a pill to fix a pain point

    * How you can market to pain points without using fear and scare tactics

    * Amanda’s take on using social media versus funnels and ads

    * Why social media is the perfect place to hone your message and build your Know, Like & Trust factor

    * Places like Instagram are great for creating real relationships and get over the sales sleaze feelings

    * How important the target market is, but why you don’t want to get hung up on it

    * Why getting wrapped up in stories and photos should be second to getting phone calls

    * The real work of being in an online business

    * Why we need to make use of the free online social media platforms while they’re available



    QUOTABLES:



    “Your ideal client is in pain on something… we all have struggles, we all have things that we want someone to help us with.” – @amandajanedaleyClick To Tweet





    “It’s different than digging into their pain; it’s more about compassionately seeing where they’re struggling and offering them a way out.” – @amandajanedaleyClick To Tweet





    “Practice your messaging. Put it out there and see if it’s resonating. We don’t have to sit at home and craft it and get it perfect. We can experiment.” – @amandajanedaleyClick To Tweet





    “If we’re really honest, being seen and being heard is super scary. It’s one of the reasons that most people struggle when they start getting into business.” – @amandajanedaleyClick To Tweet





    “People that succeed in online businesses are the ones that would do it without the money; it’s for passion, you’ve got that drive.” – @amandajanedaleya href='https://twitter.com/share?text=%E2%80%9CPeople+that+succeed+in+online+businesses+are+the+ones+that+would+do+it+without+the+money%3B+it%27s+fo...

    • 23 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Will Claxton ,

Great podcast for personal branding

Lot's of really useful information about personal branding here, not only from Britney but also the huge amount of knowledgeable guests on the show.

Top Podcasts In Marketing

Listeners Also Subscribed To