19 min
Krista Sande-Kerback on IBM's bet on intelligent automation ClientSide
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- Marketing
Krista Sande-Kerback is Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation, or RPA.
She leads IBM’s marketing efforts in support of IBM’s 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM’s RPA message globally.
We discuss:
What Robotic Process Automation is and the uses for itHow RPA can be used for social goodHow to approach the challenge of growing awarenessThe importance of having an understanding of new/innovative tech
Krista Sande-Kerback is Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation, or RPA.
She leads IBM’s marketing efforts in support of IBM’s 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM’s RPA message globally.
We discuss:
What Robotic Process Automation is and the uses for itHow RPA can be used for social goodHow to approach the challenge of growing awarenessThe importance of having an understanding of new/innovative tech
19 min