Laura talks to Michelle Goodall about community building People buy People

Community building isn't new, but there's a real opportunity for PR and communication professionals to use their existing skills, and build on them, to build communities.
In this episode Michelle Goodall, who's CMO at Guild, talks about the opportunities and the challenges. Some great learning points in this episode about the difference between community platforms vs social media platform groups, too.
You can find Michelle on Twitter @GreenWellys and Guild here.