In recent years, developing a value proposition has become a prime consideration for businesses. In this podcast I am joined by Helen Blake CEO of Futurecurve and co-author of ‘Creating and Delivering your Value Proposition’. Helen describes why having a strong value proposition is so important for organisations. I was struck by her passion for the subject and in particular her insistence on utilising a customer/client outside-in approach to describing the value that companies offer. This is part one of a two-part discussion I had with Helen. Please check out our other discussion on solution selling.