Leading From The Middle with Scott Mautz The Digital Shelf Cast

So, how do you lead from the middle? At e.fundamentals we hear from ecommerce managers every day how they struggle to influence senior leadership or how to get peers from sales, marketing and category teams to work together and focus more on omnichannel instead of brick and mortar. Our guest Scott Mautz argues that the middle manager has the unique opportunity to lead their organization in all directions - up, down and across. Provided they’re using the right tools and techniques. Listen in to learn from Scott Mautz, Procter & Gamble veteran, what those are and how they work.