Special Forces. CIA. Coffee. Today we are hanging out with the extraordinary entrepreneur Evan Hafer. A combat veteran with more than 17 years of SF experience, Evan has applied his skills, talent and leadership honed through service to our country in some of the most dangerous places in the world for both US Army Special Forces and the CIA... and applied it to starting up a business. He’s taken a passion and with lightening speed turned his start up into an ever expanding empire. Evan shares his fascinating journey from gun toting to coffee roasting. Find out how this operator has liberated coffee from hipsters to give conservatives the right to excellent coffee too. In fact earlier this year, Starbucks announced it would hire 10,000 refugees to protest President Donald Trump's executive order on immigration. Hafer’s response? Fearlessly take on the conglomerate. This CEO of Black Rifle Coffee announced he would hire 10,000 veterans. Evan's an extraordinary entrepreneur so Allison asks him to hook you up with his ultimate insider tips on everything from taking an idea to a product, marketing, social media, scaling up, lessons learned, mistakes to avoid and much much more. Hafer grew up in Idaho. Find out how that Midwestern mindset - true American values and ethics - gives him and his business an advantage. Don’t miss his tips on leadership and a quote that will arm and inspire you to crush any challenge that comes your way. And of course with Hafer’s rapier wit you can expect some hilarious, utterly unique war stories right off the bat in today’s show - and yes, there’s poo involved.