54 episodes

How do you build your personal brand and succeed in your career? In her best-selling book, LEAVE YOUR MARK, Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers these questions and more. Now in LEAVE YOUR MARK, the podcast, Aliza brews fresh career advice every Sunday with some of her most successful and dynamic friends. With an emphasis on communicating and building your brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.

LEAVE YOUR MARK Aliza Licht

    • Careers
    • 5.0 • 5 Ratings

How do you build your personal brand and succeed in your career? In her best-selling book, LEAVE YOUR MARK, Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers these questions and more. Now in LEAVE YOUR MARK, the podcast, Aliza brews fresh career advice every Sunday with some of her most successful and dynamic friends. With an emphasis on communicating and building your brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.

    Nancy Davis on Breaking Barriers, Making an Impact and Removing Toxicity From Your Life

    Nancy Davis on Breaking Barriers, Making an Impact and Removing Toxicity From Your Life

    As a very active and adventurous individual, Nancy Davis was diagnosed with Multiple Sclerosis at 33. She was told she would be "lucky" to operate a TV remote control again and that she would lose mobility. She was also told that there would never be a drug to alleviate the symptoms.  Nancy could not accept this and was determined to find a cure. As the founder and chairwoman of Race to Erase MS, over the last 27 years, she has raised over $51 million in contributions. They have funded MS research grants and programs totaling over $30 million, which have resulted in countless breakthrough drugs. In this episode, you will hear what it's like when a disease threatens to take over your life. You will learn how Nancy started this movement and the strategic ways she got diverse and unrelated teams to collaborate to make an enormous impact.

    • 40 min
    Deepti Sharma on Staying Focused on a Mission, Why You Need to Collect Failures, and How to Benefit From Your Critics

    Deepti Sharma on Staying Focused on a Mission, Why You Need to Collect Failures, and How to Benefit From Your Critics

    Deepti Sharma is a champion for the underrepresented. As the CEO and Founder of FoodtoEat; Deepti is simultaneously building a community-minded catering concierge service that connects immigrant women and minority-owned food vendors to growth opportunities, while also teaching corporations to use their purchasing power wisely. Deepti is also a Co-Founder of Bikky, a platform solving customer engagement for restaurants. In this episode, you will learn why focusing on your core mission will always steer your business in the right direction, how Deepti leverages her critics to her advantage, and how she uses her failures to shape strategy.

    Also this episode:


    How to be underrepresented in tech and still succeed
    How she was one of the first people to innovate in the food truck business
    How she thinks about "the pivot" and facilitates change within her own company's strategy
    Why storytelling is a key component to her success
    How she tackled feeling like she was never good enough
    Why parenting can make you a better leader and worker
    The importance of trusting your team
    Why you shouldn't be attached to people, places, and things, but rather the mission
    How often to take stock in your business before you say it's time to shift gears
    Why you shouldn't wait to start your business, but instead do your research, get your MVP (most viable product), and get it out there

    • 44 min
    Meredith Fineman on How to Master the Art of Fearless Self-Promotion and Unlock Career Opportunities

    Meredith Fineman on How to Master the Art of Fearless Self-Promotion and Unlock Career Opportunities

    Your accomplishments are worth talking about, irrespective of seniority. Whether you're an introvert or an extrovert, learning how to speak about them strategically is how you get ahead. Meredith Fineman is a professional development expert and the founder of FinePoint, which specializes in personal profile raising and helping young professionals and leaders find their voice. She is also the author of BRAG BETTER: Master the Art of Fearless Self-Promotion. In this episode, you will learn how to share your wins and leverage your accomplishments. You will hear Meredith's simple and anxiety-proof strategies that have helped her clients effectively communicate their achievements and skillsets to others, and you'll learn why bragging is so difficult, when not to brag, and how to prepare for the inevitable ups and downs of visibility.

    • 46 min
    Beatrice Dixon on How to Transition from Side Hustle to Start-Up, Why You Need to Think Big, and the Value of Your Team

    Beatrice Dixon on How to Transition from Side Hustle to Start-Up, Why You Need to Think Big, and the Value of Your Team

    As the Founder & CEO of The Honey Pot Company, Beatrice Dixon is leaving her mark on the world of feminine healthcare. As one of the first 40 women of color to raise one million in venture capital, Beatrice is a powerhouse who has gone from a slew of various careers to becoming a successful entrepreneur. Like most Founders, Beatrice needed to solve her own health problem first. In this episode, you will learn the A-Z of how Beatrice built her company, her tricks to getting covetable retailer shelf space, how to raise money, and her counter-intuitive advice to Black founders.

    • 48 min
    Gallery Media Group's Mary Kate McGrath on How to Create a Content Strategy & Build Your Audience Anywhere

    Gallery Media Group's Mary Kate McGrath on How to Create a Content Strategy & Build Your Audience Anywhere

    How do you build a community of brand evangelists and customers today? Now more than ever, whether you're a solo entrepreneur or a company, your audience is the key to your success. No one knows how to build an audience better than Mary Kate McGrath. Mary Kate McGrath is the Chief Content Officer of Gary Vaynerchuk's Gallery Media Group. In this episode, we go deep into the must-do's and don't do's of building a content strategy today, the secrets to growing your audience, where you need to be, why you need to test, and how to ideate the creative to keep your audience engaged and loyal. 

    • 39 min
    Kelly Rutherford on Gossip Girl's Lily van der Woodsen, the Secret to Happiness, and Why the Only Way to Empower Yourself is to Shift Your Focus

    Kelly Rutherford on Gossip Girl's Lily van der Woodsen, the Secret to Happiness, and Why the Only Way to Empower Yourself is to Shift Your Focus

    With a career over three decades-long, Kelly Rutherford needs no introduction. Showcasing her acting skills in many well-known roles, she has played iconic characters such as Lily van der Woodsen on Gossip Girl and Megan Lewis on Melrose Place. In this episode, you will learn how Kelly channels love and light in her life's darkest times and how her work ethic of simply showing up and grabbing every experience has led her to unlock countless opportunities. This conversation is a delightful and eclectic mix of her journey from Kentucky to Hollywood and what her life on Gossip Girl was like. You'll hear about how Lily van der Woodsen came to be, what she thinks about the upcoming reboot, and, most importantly, why she believes that happiness is really about focus and that the only way to empower yourself is to shift your perspective. 

    • 42 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

M Varcin ,

Brilliant

Was brilliant. Just discovered your podcasts. There are a few on my ‘to listen list’. Thank you 😊

Emily Shadbolt ,

Super Interesting

I genuinely look forward to the new pods, I love it!

Cherie X ,

Love this

Aliza is an absolute natural at this! Her easy rapport with the guests makes you feel like you're in the room with them and a part of their conversation. The stories are witty, educational, inspiring and funny. One of my favourites.

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