Lennox Scott on how each generation of leaders innovates RealTrending

Today’s RealTrending features J. Lennox Scott, president of John L. Scott Real Estate in Washington. Scott is the third generation of leaders of the company, and his daughter is in line to become the fourth generation. Scott talks about how each generation innovated and built on the success of the company. He offers his lessons learned in succession planning, the role of artificial intelligence in real estate and where he sees the most opportunity in today’s market.The company is No. 17 by sales volume and No. 27 by transaction sides in the 2023 RealTrends 500 brokerage rankings and a member of the Billionaire’s Club.
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The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
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