54 min
Letting yourself OUT online, with Laura Jane Barnes Real You, Real Money with Ray Dodd
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- Entrepreneurship
'It costs that much cause it takes me f***ing hours…' If you sang this lyric in your head then you’ve probably heard of Laura Jane Barnes, who joins us in today’s episode!
Of course, Laura Jane is more than just a viral song maker (which we’ll get into in the pod). She is a business strategist who helps artists and handmade business owners turn their social media efforts into an engaged and loyal online following.
Tune in as Laura and I talk through why visibility as a small business owner is more essential than you think, how to establish trust with your following, and why the algorithm isn’t your enemy.
For more about Laura Jane, go to:
https://www.laurajanebarnes.com/
Or follow @heyitslaurajane
And if you’re interested in making your own impact online, join the waitlist for Plenty right here: https://www.raydodd.co.uk/plenty
QUOTE
'When it comes to like artists and hand makers and stuff like that, I see a lot of “I don't want to be a content creator. I don't want to be a personal brand’ … Well, you don't have to be, but your journey is going to be more difficult. Because the reason that someone buys from a small business owner over a huge company is that personal connection.'
'I think the other thing with showing up is that people assume that in order to be visible that you have to give up your privacy, and I don't think that's the case. It's not about letting strangers in, it's about letting yourself out.'
'This is the main piece with engagement that so many people are missing: you need to give people an opportunity to share themselves, their values, their opinions, their experiences, their preferences, because people want to talk about themselves…. Then you'll find that people actually start building friendships within your comment section.'
'It costs that much cause it takes me f***ing hours…' If you sang this lyric in your head then you’ve probably heard of Laura Jane Barnes, who joins us in today’s episode!
Of course, Laura Jane is more than just a viral song maker (which we’ll get into in the pod). She is a business strategist who helps artists and handmade business owners turn their social media efforts into an engaged and loyal online following.
Tune in as Laura and I talk through why visibility as a small business owner is more essential than you think, how to establish trust with your following, and why the algorithm isn’t your enemy.
For more about Laura Jane, go to:
https://www.laurajanebarnes.com/
Or follow @heyitslaurajane
And if you’re interested in making your own impact online, join the waitlist for Plenty right here: https://www.raydodd.co.uk/plenty
QUOTE
'When it comes to like artists and hand makers and stuff like that, I see a lot of “I don't want to be a content creator. I don't want to be a personal brand’ … Well, you don't have to be, but your journey is going to be more difficult. Because the reason that someone buys from a small business owner over a huge company is that personal connection.'
'I think the other thing with showing up is that people assume that in order to be visible that you have to give up your privacy, and I don't think that's the case. It's not about letting strangers in, it's about letting yourself out.'
'This is the main piece with engagement that so many people are missing: you need to give people an opportunity to share themselves, their values, their opinions, their experiences, their preferences, because people want to talk about themselves…. Then you'll find that people actually start building friendships within your comment section.'
54 min