LinkedIn with Louise Linking in with Louise

Do you have a Company Page on LinkedIn?
In today's podcast I discuss Company Pages with Michelle J Raymond including the following topics:
How did you become a LinkedIn expert? Tell me about your journey. Why do you think LinkedIn company pages are important? Should someone who is a solo entrepreneur also have a company page? how does the content differ from company pages and personal profiles? Tips for involving your team with your page How can you build your community of followers on your page? We can  create your LinkedIn Company page for you - check out 
https://socialbeeni.thrivecart.com/linkedin-company-page/
 
 

Marketing on LinkedIn is more like a marathon than a sprint.  And with a marathon, you need to plan, prepare, and train, if you want to succeed! 
I invite you to reach out when you are ready to work together - you can find out how I can support you here 
https://www.louisebrogan.com/workwithme
 
 

Have you ever had a post that got a lot of attention on LinkedIn?
Hopefully its for the right reason - your thought leadership, maybe its about your business or services - and whatever you said has landed with your audience. 
Lots of comments, questions and even DM's asking about how to work with you?
Ok - what do you do next?  Find out in today's episode. 
And well done! 
If you are ready to reach out to work with me then please visit https://www.louisebrogan.com/workwithme and let's get started. 
 
 

Why do you need content marketing?
My guest Lyndsay and I discuss the value of creating content to make marketing your business easier.
If you want support to get your content planned for LinkedIn, please visit https://www.louisebrogan.com and check out our Done-For-You services as well as our new content planning service

I love to cook.   Preferably from scratch.  My favourite things to cook are usually vegetarian, often with an Asian flavour - think curries, stir fries but also a good old lasagne or even a roast chicken dinner.
 
We don’t always have time to cook from scratch though.   During a busy mid week, you can find us digging around the freezer and pulling out the old reliable chips and fish fingers with a side of baked beans. 
 
At the weekend, we might get a takeaway ordered in.   More often than not, it’s a pre-made M&S thai or chinese ready meal selection.   Some gyozas to start followed by King Prawn bhuna with a side of naan.
 
My neighbours get the delivery box from a well known brand full of the exact ingredients to cook with a recipe.  IT seems to cost a little more, but there’s no having to think about it, and they are still getting fresh ingredients.
 
Which of these are you?
 
Fast food fan
Cooking from scratch
Frozen ingredients 
Ready made meals
Delivery box with recipes
Eating out all the time/Deliveroo’s best customer
 
What has this got to do with LinkedIn I hear you say.
 
Let’s look at your eating habits and compare them to your LinkedIn content creation habits. 
 
Here’s how I see the comparison
 
The fast food fan - quick and convenient but not usually that good for you
 
You are posting on LinkedIn when you have time,  throwing up content when you can without really thinking about the long term impact (don’t sue me fast food fans ;)
There is not much of a strategy involved. 
 
Cooking from scratch
You want to learn how to use LinkedIn yourself and spend time working out the right steps - from getting your profile optimised to studying YouTube videos on what, when and how to post.  You are getting great results from your efforts and you have the time to invest in doing this yourself.   The content you are sharing is thoughtful,  engaging and winning you clients.  The time you take is worth the reward. 
 
If you wanted a guide to help keep you on the right track, our content planning and monthly support could be just the right recipe for you.  We’ll help you get your content planned out - understanding what content buckets will work and I am on hand to guide you and answer your questions throughout the month.   Just like Alexa, your favourite cook book or YouTube cooking channel! 
 
Frozen Ingredients 
You have an idea of what you want to share on LinkedIn, and can dip into your ‘freezer’ box when you need - you don’t spend a huge amount of time - its more of a tick the box exercise for you.   Some days can be ‘healthier’ than others.  The content could be a bit bland if you are honest. 
 
Ready Made Meals
You have someone else take care of this.  All you have to do is grab and go.   Someone has taken their expertise and knowledge, weighed it all out carefully and provided you with the content you need to get the job done. Like the standard of ready meals out there, you get what you pay for.  That 99 pence microwave burger vs the local farm shop pre-made lasagne dish?  Incomparable.   In terms of your LinkedIn content, yes you can pay someone £100 a month to schedule a daily post across your social media channels - but you can also invest a little more to get high quality content, from an expert that doesn’t leave you feeling a bit dissatisfied.
 
Delivery boxes with recipes.
You’ve probably seen these - there are offers all over Facebook for them.   Pay a little more and get bespoke recipes and recommendations tailored to your family.    Delivered to your door so all you have to do it put them together.
In terms of LinkedIn done-for-you service, we work with you to get the right recipe that works for your business.   CArefully curated with team expertise, and delivered to you at the agreed date and time.  All you have to do is post the content on your own LinkedIn.  Sounds appealing doesn’t

Have you seen the new LinkedIn service pages for service providers? 
To create your own, visit 
https://louisebrogan.com/linkedin-services-page/