431 episodes

Host Mark Williams provides insights, news, feature updates and expert interviews for LinkedIn™️ enthusiasts.
This podcast is not affiliated with, endorsed or approved by the LinkedIn™️ corporation. Mark Williams is an independent trainer and does not work for LinkedIn™️ (nor would he wish to!)

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users Mark Williams

    • Business
    • 4.8 • 53 Ratings

Host Mark Williams provides insights, news, feature updates and expert interviews for LinkedIn™️ enthusiasts.
This podcast is not affiliated with, endorsed or approved by the LinkedIn™️ corporation. Mark Williams is an independent trainer and does not work for LinkedIn™️ (nor would he wish to!)

    Authentic & Ethical AI

    Authentic & Ethical AI

    LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this important question...
    Can AI be used in a credible, authentic and ethical way on LinkedIn™️?
    That plus...
    New - Company page premium inc' Who viewed your company page'
    An improved 'Premium benefits' page plus a special offer
    Why the new 'Recruiters verification badge' is a disgrace!
    Post search results now favour Articles
    A great new option for profile custom buttons
    An interesting piece on Colla'boring'ative articles!
    Post of the week

    • 1 hr 2 min
    interesting People - Merrill Charette

    interesting People - Merrill Charette

    This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry.
    I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover;
    How he grew up the '6th child' with his other siblings being 5 Old English Sheepdogs!
    His very sports orientated childhood and his (and his fathers) obsession with Lacrosse
    The benefits of focus and determination to achieve his potential in lacrosse
    How he attended 4 high schools in 5 years experiencing bullying at every turn
    Tough love from his father
    Why he gave up lacrosse and rebuilt his identity
    Dealing with authority (when you know they are wrong)
    The 1000 Origami Crane Challenge and how it changed him
    Completing a challenging 2,200-mile trek along the Appalachian Trail
    Quitting law school
    The difference between moving on and giving up
    How a random comment from a stranger "You could always live on a boat" led him to the maritime industry.
    How he negotiated for and bought his first boat
    How he taught himself to sail his first voyage from New York to Boston
    Finding a new community of boat owners
    Becoming a boating entrepreneur as an outsider to the industry
    Artificial intelligence and the maritime industry

    • 1 hr 2 min
    Uplift Live (part two)

    Uplift Live (part two)

    This week in the podcast I complete my review of Uplift Live with the speakers from the afternoon sessions
    Gillian Whitney  
    Kevin D. Turner 
    Tiina Jarvet
    Richard van der Blom 
    Also in this edition;
    New ‘Takeaways’ on Articles & posts New video feed on mobile An excellent example of brand partnership with influencer Post of the week

    • 1 hr 11 min
    Uplift Live 2024 Part One

    Uplift Live 2024 Part One

    My thoughts and feedback on Uplift Live
    UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK.

    • 57 min
    Newsletters Revisited

    Newsletters Revisited

    With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibility of all LinkedIn™️ users having the opportunity to create their own newsletters.
    So it seems a good time to have a new look at this feature so that you can decide whether you will be be going down that track.
    That plus;
    A new mysterious 'Who viewed your profile' filter.
    Your comment doesn't comply with our policies!
    AI enhancements drive an increase in LinkedIn™️ Premium subscriptions.
    A sneaky way to get 3 months premium free.
    How AI features are being assessed
    Native AI post generation. Is it any good?
    Post of the week

    • 1 hr 5 min
    Followers & Connections

    Followers & Connections

    This month we will see Creator mode disappearing and with it, the obligation to have 'Follow' as the primary option on your profile so I thought it was worth revisiting the persistent question...Connect or Follow?
    That plus;
    New Recruiter & Learning tools that assist retention but might also have the the polar opposite impact!
    New Privacy setting
    New option for profile custom CTA button
    Feedback from last week regarding the homepage feed
    Post of the week.

    • 1 hr 10 min

Customer Reviews

4.8 out of 5
53 Ratings

53 Ratings

shallowand ,

Independent & extremely valuable

I’ve only been listening to Mark’s podcast for the last 18 months since writing daily on LinkedIn. I initially looked around for LinkedIn-specific podcasts and found none which were like this one.

Being a Brit there’s a certain amount of familiarity in language and culture, but Mark speaks to a truly international audience and he is always 100% true to himself.

He is critical and objective when looking at the platform he built his business on – for the right reasons… not for the sake of controversy.

If you use LinkedIn for any reason, or are about to step into it, whether business-focused or personal, Mark and his guests provide a hugely valuable resource of observation, tips and latest updates for an often confusing algorithmic-based platform.

Keep informed about LinkedIn this way.
And get to know Mark in the process.

Nicola J Macdonald ,

Never miss a week

I’ve been listening to Mark’s podcast for years. I love it! Each week the insights are interesting and I love Mark’s sense of humour, which keeps it light and entertaining. I’ve learnt loads about how to use LinkedIn and I especially like the fact that his advice is professionally sound. He’s not in the camp that tells you to post at least four times a day. That’s just not sustainable and appropriate in my book. If you’re a business owner, I highly recommend making listening to this podcast a weekly habit.

Ella Much More Social ,

Mark’s show packs a punch

Highly informative and entertaining, Mark’s podcast is worth listening to if you want to stay up to date on LinkedIn and get insights into the latest hot topics on the platform. The show is accompanied by an excellent LinkedIn newsletter too. Mark clearly has a very good rapport with his audience and isn’t afraid to speak his mind.

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
Working Hard, Hardly Working
Grace Beverley
The Martin Lewis Podcast
BBC Radio 5 Live
A Book with Legs
Smead Capital Management
Big Fish with Spencer Matthews
Global
Money Stuff: The Podcast
Bloomberg

You Might Also Like

Social Media Marketing Talk Show
Michael Stelzner, Social Media Examiner
LinkedIn® Easy Peasy Podcast: Building a Personal & Professional LinkedIn® Presence
Gillian Whitney
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Marketing Made Simple
Powered by StoryBrand
The Digital Marketing Podcast
Ciaran Rogers, Daniel Rowles and Louise Crossley
Social Media for B2B Growth with Michelle J Raymond
Michelle J Raymond