Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users Mark Williams
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- Business
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Host Mark Williams provides insights, news, feature updates and expert interviews for LinkedIn™️ enthusiasts.
This podcast is not affiliated with, endorsed or approved by the LinkedIn™️ corporation. Mark Williams is an independent trainer and does not work for LinkedIn™️ (nor would he wish to!)
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Authentic & Ethical AI
LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this important question...
Can AI be used in a credible, authentic and ethical way on LinkedIn™️?
That plus...
New - Company page premium inc' Who viewed your company page'
An improved 'Premium benefits' page plus a special offer
Why the new 'Recruiters verification badge' is a disgrace!
Post search results now favour Articles
A great new option for profile custom buttons
An interesting piece on Colla'boring'ative articles!
Post of the week -
interesting People - Merrill Charette
This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry.
I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover;
How he grew up the '6th child' with his other siblings being 5 Old English Sheepdogs!
His very sports orientated childhood and his (and his fathers) obsession with Lacrosse
The benefits of focus and determination to achieve his potential in lacrosse
How he attended 4 high schools in 5 years experiencing bullying at every turn
Tough love from his father
Why he gave up lacrosse and rebuilt his identity
Dealing with authority (when you know they are wrong)
The 1000 Origami Crane Challenge and how it changed him
Completing a challenging 2,200-mile trek along the Appalachian Trail
Quitting law school
The difference between moving on and giving up
How a random comment from a stranger "You could always live on a boat" led him to the maritime industry.
How he negotiated for and bought his first boat
How he taught himself to sail his first voyage from New York to Boston
Finding a new community of boat owners
Becoming a boating entrepreneur as an outsider to the industry
Artificial intelligence and the maritime industry -
Uplift Live (part two)
This week in the podcast I complete my review of Uplift Live with the speakers from the afternoon sessions
Gillian Whitney
Kevin D. Turner
Tiina Jarvet
Richard van der Blom
Also in this edition;
New ‘Takeaways’ on Articles & posts New video feed on mobile An excellent example of brand partnership with influencer Post of the week -
Uplift Live 2024 Part One
My thoughts and feedback on Uplift Live
UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK. -
Newsletters Revisited
With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibility of all LinkedIn™️ users having the opportunity to create their own newsletters.
So it seems a good time to have a new look at this feature so that you can decide whether you will be be going down that track.
That plus;
A new mysterious 'Who viewed your profile' filter.
Your comment doesn't comply with our policies!
AI enhancements drive an increase in LinkedIn™️ Premium subscriptions.
A sneaky way to get 3 months premium free.
How AI features are being assessed
Native AI post generation. Is it any good?
Post of the week -
Followers & Connections
This month we will see Creator mode disappearing and with it, the obligation to have 'Follow' as the primary option on your profile so I thought it was worth revisiting the persistent question...Connect or Follow?
That plus;
New Recruiter & Learning tools that assist retention but might also have the the polar opposite impact!
New Privacy setting
New option for profile custom CTA button
Feedback from last week regarding the homepage feed
Post of the week.
Customer Reviews
Independent & extremely valuable
I’ve only been listening to Mark’s podcast for the last 18 months since writing daily on LinkedIn. I initially looked around for LinkedIn-specific podcasts and found none which were like this one.
Being a Brit there’s a certain amount of familiarity in language and culture, but Mark speaks to a truly international audience and he is always 100% true to himself.
He is critical and objective when looking at the platform he built his business on – for the right reasons… not for the sake of controversy.
If you use LinkedIn for any reason, or are about to step into it, whether business-focused or personal, Mark and his guests provide a hugely valuable resource of observation, tips and latest updates for an often confusing algorithmic-based platform.
Keep informed about LinkedIn this way.
And get to know Mark in the process.
Never miss a week
I’ve been listening to Mark’s podcast for years. I love it! Each week the insights are interesting and I love Mark’s sense of humour, which keeps it light and entertaining. I’ve learnt loads about how to use LinkedIn and I especially like the fact that his advice is professionally sound. He’s not in the camp that tells you to post at least four times a day. That’s just not sustainable and appropriate in my book. If you’re a business owner, I highly recommend making listening to this podcast a weekly habit.
Mark’s show packs a punch
Highly informative and entertaining, Mark’s podcast is worth listening to if you want to stay up to date on LinkedIn and get insights into the latest hot topics on the platform. The show is accompanied by an excellent LinkedIn newsletter too. Mark clearly has a very good rapport with his audience and isn’t afraid to speak his mind.