AR, engagement and opportunity: The growth of Saudi Campaign Middle East - Podcasts

    • Marketing

In this episode, Campaign’s editor Austyn Allison is joined by Snapchat’s Abdulla Alhammadi to discuss how the kingdom is growing. They explore the reach and engagement of digital platforms and augmented reality in Saudi Arabia and how this market is responding to mobile, becoming one of the most dynamic in the region.

In this episode, Campaign’s editor Austyn Allison is joined by Snapchat’s Abdulla Alhammadi to discuss how the kingdom is growing. They explore the reach and engagement of digital platforms and augmented reality in Saudi Arabia and how this market is responding to mobile, becoming one of the most dynamic in the region.