Lizzie Benton on aligning brand and company culture The Elastic Brand

In this episode Liz chats to the hugely talented Lizzie Benton. Lizzie is a Culture Consultant & Founder of Liberty Mind. Through Liberty Mind Lizzie works with SMEs to improve their company culture.

In the show Lizzie and Liz discuss:

- What a good company culture looks like
- How company culture influences customer perception
- Employer branding
- At what stage startups should begin to establish their company culture
- What processes companies can put in place from conception to create a positive company culture
- How can established companies realign their culture with their brand
- Does transparency have a place when addressing cultural challenges
- Lizzie’s favourite brands