47 episodes

Jesse Dolan and Bob Brennan from Intrycks share the digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses in the Minneapolis, MN area, so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement to get new customers, and grow their business.

Local SEO Tactics and Digital Marketing Strategies Local SEO Tactics: SEO Tips and Tricks For Your Website

    • Marketing

Jesse Dolan and Bob Brennan from Intrycks share the digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses in the Minneapolis, MN area, so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement to get new customers, and grow their business.

    How To Optimize Your Web Page For A Keyword A Basic Overview - 047

    How To Optimize Your Web Page For A Keyword A Basic Overview - 047

    Optimizing a page for a keyword; it's a topic that comes up weekly here at our agency. There are many elements that go into successful SEO and web page optimization. That said, if you're not doing the basics in relation to the keyword you are targeting, the rest is tough sledding. In this episode, we'll walk through the basic block and tackle what you should focus on how to optimize a web page for a keyword or phrase.

    • 20 min
    Create A Website Content Strategy And Get Help Making New Content For Your Site - 046

    Create A Website Content Strategy And Get Help Making New Content For Your Site - 046

    Content is king!  This phrase is virtually beaten to death in the marketing world nowadays.  But, it's true.  At the end of the day, content is what Google serves up, and content is what we need to produce to be found in Google.  Producing content can be very intense, overwhelming, and time-consuming.  Be smart about it, and develop a website content strategy that you can not only execute yourself, but one that you can also delegate internally, or externally to talented experts!
    What You’ll Learn
    You must do keyword research to identify the proper phrases to target and incorporate into your content Write pages that answer common questions your customers are asking When you type pages, use the tone of talking to the customer directly Determine the frequency you can stick to for how often to put out new content Determine the size of the page (how many words needed) depending on the market and niche you are in Use in-sourcing to delegate content creation to people on your team Use outsourcing to hire freelancers or specialists to help with content creation For a long term solution to outsourcing you can consider adding a Virtual Assistant Check with colleges to see if you can work with an intern to develop content for you View show notes and all links on the show page at https://www.localseotactics.com/create-a-website-content-strategy-and-get-help-making-new-content-for-your-site/

    • 38 min
    Discover What Google My Business Categories Your Top Competitors Are Using - 045

    Discover What Google My Business Categories Your Top Competitors Are Using - 045

    In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing).  The first topic is how to identify your primary digital competitors, who may be different than the historical competitors you are aware of!  The second topic is how to peek under the hood and discover what categories your competitors are choosing for their Google My Business listings.  The process may seem a bit technical and complicated as we walk through it, but it's actually quite easy once you do it in practice!
    What You’ll Learn
    Why it's important to understand your digital competition versus your historical competition How to search on desktop and mobile search to find out who your primary competitors are Look for competition who is dominant in the map pack Choosing your GMB category is very important for your visibility You can also choose multiple subcategories for your business too Learn how to view which categories your competition is using for their GMB When you look at a GMB you only see one of the several categories the business may have listed https://www.localseotactics.com/discover-what-google-my-business-categories-your-top-competitors-are-using/

    • 30 min
    Improving Website Speed For WordPress Part 2 – Interview With Joe Anderson – 044

    Improving Website Speed For WordPress Part 2 – Interview With Joe Anderson – 044

    Joe Anderson of Metaphor Creations is back for part 2 in our discussion about website speed and optimization.  We'll go over page caching for your website, to understand how a cache works, and how using a page cache plugin can speed up your website.  We'll also dig into plugins, for what makes them great and what makes them dangerous!  Keep your site running smoothly by following these best practices and helpful tips.
    What You'll Learn
    What caching is and how to use caching on your website Use page caching to make future visits to your web page very fast for users Use WordPress plugins to minimize your script and make your site load faster Using minimizing plugins can help but you must be careful and test your site afterwards When choosing plugins for WordPress make sure you choose quality plugins from known developers If plugins are making your website slow, you can disable plugins to determine the culprit Keeping your plugins updated will ensure your site is free of errors eliminates security holes Visit the show page for all links and for more information; https://www.localseotactics.com/https-www-localseotactics-com-improving-website-speed-for-wordpress-part-2-interview-with-joe-anderson/

    • 17 min
    Improving Website Speed For Wordpress Part 1 - Interview With Joe Anderson - 043

    Improving Website Speed For Wordpress Part 1 - Interview With Joe Anderson - 043

    Joe Anderson of Metaphor Creations is back on the show this week, and this time we're talking about website speed. Specifically, we're talking about how to improve the speed of your Wordpress website.  This is part 1 of a two-part interview with Joe, and in this half, we're going to cover web hosting and using a Content Delivery Network (CDN) to make sure your web host and server is running as fast as possible.  Plus, Joe shares a discount for everyone on his Ditty Ticker plugin bundle for Wordpress!
    What You'll Learn
    Get 10% off the Ditty Ticker Bundle from Metaphor Creations using the code “intrycksditty” Website hosting makes a difference in your website speed, especially for WordPress websites Using a Content Delivery Network to speed up your website CDN stands for Content Delivery Network Visit the show page for all links and for more information; https://www.localseotactics.com/improving-website-speed-for-wordpress-part-1-interview-with-joe-anderson/

    • 23 min
    Setting Up Your Initial Posting Strategy For Google Posts - 042

    Setting Up Your Initial Posting Strategy For Google Posts - 042

    We're talking about the Google Posts feature within your Google My Business (GMB) listing this week.  Previously we discussed the various types of Google Posts you can leverage, but in this episode, we take a deeper look into the "standard" Google posts option.  This is a powerful method to quickly communicate to Google the primary services you offer and the geographical area that you wish to be found for.  Check out and put it into action, whether you are just getting your GMB off the ground, or if you're a GMB veteran!
    What You'll Learn
    Use Google Posts to communicate to Google the primary cities you do business in How to identify nearby cities and neighbor hoods that Google will recognize How use Google Posts to communicate to Google the primary services you provide How to use these tactics to launch an initial content strategy for Google posting Visit the show page for all links and for more information; https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/

    • 21 min

Customer Reviews

Mr Clever Deck ,

The best SEO advice out there! Just subscribe!

I've listended to all the 'SEO' podcasts I can find- and this series is my favourite by far! They take the most important and practical aspects- for you to put to use right away- and explain them in a clear, concise, and entertaining way.
SEO is so important to business success that it has to be something all small business owners like myself should have at least a basic undestanding of. The trouble is, there's too many so-called 'experts' out there who are only in it for the money, and in whose own interests try to confuse and keep everything secretive. Instead, these guys are the real deal. They genuinely want to help the rest of us by making SEO accessible and achieveable to us all- and they know there stuff!
Thanks to these guys, I now have the confidence to do most of the key SEO work on my sites myself- and their advice has already had a positive affect on my business, so thank you so much!

Lis123## ,

Solid foundation

There’s so much we hear about SEO, but I never realized how much of the foundational stuff I’d missed. I really have learned a lot...

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