It’s the story of two young women entrepreneurs that have created one of the most buzzed about startups in New York City. Jordan Kier and Alexandra Friedman, the founders of Lola, a subscription service for feminine hygiene products. Not only did these two Dartmouth grads see an opportunity for a tampon delivery service, they saw a need to give women a better product as well. This long awaited service to women is getting lots of backing, including male investors liked famed NYC Venture Capitalist Kenny Lerer. From the outside, they make it look so easy, but as founders Alexandra and Jordana explain, it takes a lot of grit and hard work.