8 episodes

A specialist thought leadership agency

Longitude Longitude

    • Business

A specialist thought leadership agency

    PODCAST: Interview with Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas

    PODCAST: Interview with Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas

    Thought Leadership Insights, Episode 8 Best practice in managing and establishing a successful thought leadership programme In the eighth episode of Longitude’s Thought Leadership Insights podcast, Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas, talks about best practice in managing and establishing a successful thought leadership programme. Rob shares […]

    • 22 min
    PODCAST: Peter Richards on managing and establishing a successful thought leadership programme

    PODCAST: Peter Richards on managing and establishing a successful thought leadership programme

    Thought Leadership Insights, Episode 7 Interview with Peter Richards, VP of Marketing & Communications, Energy, Lloyd’s Register Peter Richards has been an advocate for the use of thought leadership within B2B organisations for over 15 years. Positioned in senior marketing roles at leading brands such as BT, CPA Global and most recently at the global […]

    • 10 min
    PODCAST: Rob Mitchell on successful thought leadership campaigns

    PODCAST: Rob Mitchell on successful thought leadership campaigns

    Thought Leadership Insights, Episode 6 In the sixth episode of Thought Leadership Insights, Longitude’s co-founder and CEO Rob Mitchell shares his thoughts on what makes successful thought leadership campaigns as well as discussing how thought leadership fits in with content marketing. We also explore Longitude’s latest thinking on measuring the effectiveness of thought leadership campaigns, […]

    • 17 min
    PODCAST: Parker Ward on content and thought leadership

    PODCAST: Parker Ward on content and thought leadership

    Thought Leadership Insights, Episode 5 In the fifth episode of Thought Leadership Insights, we speak to Parker Ward, Global Head of Digital and Content at Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services.  In this inspiring and engaging interview, Parker talks about his role as maestro of all things digital […]

    • 26 min
    PODCAST: Alastair Gornall on building brand reputation

    PODCAST: Alastair Gornall on building brand reputation

    Thought Leadership Insights, Episode 4 In Longitude’s fourth episode of Thought Leadership Insights, we speak with former Longitude Chairman and PR maven Alastair Gornall about the importance of building brand reputation. Alastair shares his views on the current key trends in B2B marketing and communications, together with how companies should be using thought leadership and creative content […]

    • 13 min
    PODCAST: Alison Tattersall on thought leadership and marketing strategy

    PODCAST: Alison Tattersall on thought leadership and marketing strategy

    Thought Leadership Insights, Episode 3 In this third episode of Thought Leadership Insights, we speak to Alison Tattersall, Corporate Marketing Director at Barclays Bank, about the crucial role thought leadership plays in their overall marketing strategy. From digital-first and custom content, to smart activation strategies and essential metrics for tracking ROI, this rare glimpse into […]

    • 25 min

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