254 episodes

The Lift the Bar Podcast is a place where personal trainers can gain education, insight and knowledge from other personal trainers. It's aim is to provide personal trainers with the know-how and inspiration to build the kind of career they want to build.

Every week the show will feature interviews with fantastic guests who are at the top of their game in different areas specific to helping personal trainers.

LTB Podcast Stuart Aitken

    • Health & Fitness
    • 5.0, 100 Ratings

The Lift the Bar Podcast is a place where personal trainers can gain education, insight and knowledge from other personal trainers. It's aim is to provide personal trainers with the know-how and inspiration to build the kind of career they want to build.

Every week the show will feature interviews with fantastic guests who are at the top of their game in different areas specific to helping personal trainers.

    Personal Trainer Daily: Clients Ghosting After Asking For Your Prices

    Personal Trainer Daily: Clients Ghosting After Asking For Your Prices

    We have just launched a new podcast at LTB that is going to be run by Chris Burgess called Personal Trainer Daily. It's going to be a daily podcast that is short in length where Chris will take a common question related to being a PT and answer one per episode. In this sample episode, Chris talks you through how to handle clients who disappear after asking for your prices.
     
     
    Find Out More About LTB:
    Website Instagram Facebook Personal Trainer Daily Podcast

    • 11 min
    Feeling Guilty About Taking Time Off

    Feeling Guilty About Taking Time Off

    In this short solo episode, Stuart discusses why it's so common for personal trainers to feel guilty about taking time off. During the first section, he talks through why you may feel guilty and in the second, he suggests some strategies that will help you remove the guilt you feel and enjoy the time off you have.
     
     
    Find Out More About LTB:
    Website Instagram Facebook

    • 21 min
    Tony Cottenden: Lockdown Lessons, Sustaining 40+ Weekly PT Sessions, Avatars & Being Yourself

    Tony Cottenden: Lockdown Lessons, Sustaining 40+ Weekly PT Sessions, Avatars & Being Yourself

    Tony Cottenden is a returning guest who runs a gym called The Shed, which functions out of his back garden. It was started as a small summer house in May 2014 and he's run a full client base from it since March 2016. In this episode, we talk about a load of topics including lessons that have come lockdown, what he keeps telling people who are thinking about starting their own shed, why lockdown has made him love in-person even more, how he manages 40+ PT sessions a week, why just be yourself is useful advice for personal trainers and much more.
     

     

     

     
     
    Timestamps:
    [04.35] - What things he's finding himself repeating to people who are asking about opening their own shed/ garage gym? [06.25] - The size of his first shed personal training gym. [08.05] - Learning from lockdown - finding more ways to progress your clients aside from increasing load. [09.35] - 1-1 vs online training. [11.20] - Adding value outside of your in-person service. [16.20] - How he manages to sustain 40+ PT sessions? [25.50] - His onboarding app. [26.50] - Has he got clearer on his ideal client/ avatar that he serves as a personal trainer? [28.20] - Why a website has been his main way of getting new clients in. [30.35] - His longer-term goals. [34.35] - How he feels about the potential of a second wave/ lockdown? [36.30] - Why LTB has been a huge part of his success. [38.50] - Just "be yourself" and why it's an important part of being a PT.
     
     
    Find Out More About Tony:
    Website Instagram  
     
     
    Find Out More About LTB:
    Website Instagram Facebook

    • 46 min
    Alex Pearson: COVID, Obesity & The UK Governments Strategy

    Alex Pearson: COVID, Obesity & The UK Governments Strategy

    Alex Pearson runs Alex Pearson Health Coaching where he specialises in helping people with obesity undertake significant weight loss journeys. We discuss the UK's tackling obesity strategy, the link between COVID and obesity, what he would do if he was in charge of public health, the effectiveness of the sugar tax, how important education is in treating obesity and much more.

     

     
     
    Timestamps:
     

    [02.13] - Alex's thoughts on the UK Governments proposed tackling obesity strategy? [05.40] - How important and useful is education in treating obesity? [07.25] - The '5 fruit and veg a day' campaign. [09.05] - How important is exercise in treating obesity?
    [16.09] - Personal responsibility and blame used to combat obesity? [19.43] - What about motivation and education? [21.48] - The link between trauma and obesity? [23.43] - The link between COVID and obesity? [29.23] -The link between catching the virus and obesity? [32.43] - If he was in charge of public health, what would he propose to combat obesity? [34.58] - The sugar tax. [36.58] - Making healthy food cheaper? [38.43] Having times where companies can and cannot advertise on TV/ the internet? [40.12] - Pictures on boxes showing the negative consequences of eating particular types of food? (like cigarettes in the UK) [45.13] - Targetting supermarkets and reducing quantity and variety of calorie-dense foods  
     
    Find Out More About Alex:
    Website  
     
     
    Find Out More About LTB:
    Website Instagram Facebook Tackling Obesity Guidelines

    • 53 min
    Greg Mikolap: Becoming The Go-To PT Within a Commercial Gym

    Greg Mikolap: Becoming The Go-To PT Within a Commercial Gym

    Greg Mikolap was a recent guest who came on for our gym owner roundtable discussion a few months ago (8th of May 2020). He runs the gym Icon in Maidenhead, England and spent over 10 years in a commercial gym prior to that becoming the busiest trainer in that gym. And that is what we mainly explore today. We talk about his lockdown experience so far, how he priced his services in a commercial gym, developing a niche, the differences between trainers who last vs those who don't and why Greg imagined himself wearing a cape before he went into consultations with PT prospects. I know you're going to enjoy this as Greg speaks from the heart and details a lot of experiences that are just so common for the trainer.
     

     

     
     
    Timestamps:
    [01.57] - How Greg's gym has got on during lockdown. [07.30] - If what Greg has learnt during lockdown would apply back to when he was working in a commercial gym. [13.30] - Why it's slow until it starts to snowball when you're gaining clients as a personal trainer. [19.30] - Why it's so common to dread holidays as a personal trainer. [23.15] - A story about developing a niche. [24.30] - A discussion about block vs month bookings. [37.22] - The differences between the commercial gym trainers who last vs the ones who don't. [40.30] - Was Greg nervous when he started in his commercial gym? [46.30] - The importance of stepping back from where things are going wrong for you in the customer journey. [48.30] - What helped Greg get over feeling nervous before he stepped into a consultation.
     
     
    Find Out More About Greg:
    Greg's Gym Greg's Course at LTB  
     
     
    Find Out More About LTB:
    Website Instagram Facebook

    • 55 min
    Chris Burgess: How to Structure Your Marketing Post Lockdown

    Chris Burgess: How to Structure Your Marketing Post Lockdown

    Chris Burgess is the owner of Lift The Bar and Curious Gym (prev called the LTB Gym). He comes on to talk about how personal trainers should approach their marketing now that a lot of countries have dates for reopening as well as the countries that don't. We discuss how to use a countdown approach to your gym reopening, why creating a video that shows off what you think of being a PT is so important just now, if he's planning for a second wave and how to touch base with clients who left you during the lockdown.
     

     

     
     
    Timestamps:
     
    [02.01] - Does Chris think consumers will be receptive to buying gym memberships/ PT services post lockdown? [05.55] - What his marketing strategy is for reopening his gym just now. [10.16] - What his strategy would be if he was going back to a commercial gym? [12.57] - How he's going to internally market to ensure his old and previous clients come back to his gym? [17.28] - Will he be giving discounted prices to clients who lose their job or have reduced hours? [19.38] - How listeners who don't have a reopening date should approach their marketing just now. [22.16] - If he's planning for a second wave and potential closure of his gym again.   
     
    Find Out More About LTB:
    Website Instagram Facebook

    • 28 min

Customer Reviews

5.0 out of 5
100 Ratings

100 Ratings

Matt Belot - AKR ,

THE Podcast to become the best coach

Every minute spent listening to the different podcast episodes has helped learn so much about the ins and outs of coaching. Stuart does a great job of interviewing each guest and makes sure we, the listeners, get the most out of the podcast!

_coachmt ,

Top podcast giving you so much amazing FREE content

Incredible podcast!

Every episode gives you so much informative content which you can then out into practice and what’s better than having top professionals give you their top tips and being able to use them?

So worth the listen, each and every episode!

David Bargoed ,

Probably the best free resource out there for Personal Trainers

The podcast was my intro into LTB life, and I haven’t looked back since.

Probably the single standout reason that I’m still in the industry, and getting better everyday.

Cannot recommend enough!

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