13 episodes

LUMA’s WFH Webinar Series engages digital leaders in media, marketing and technology to explore transformative trends in the industry and what’s next on the horizon.

LUMA’s WFH Webinar Series LUMA Partners

    • Business

LUMA’s WFH Webinar Series engages digital leaders in media, marketing and technology to explore transformative trends in the industry and what’s next on the horizon.

    Stream Wars and the Future of TV

    Stream Wars and the Future of TV

    Stream Wars and the Future of TV draws observations about the current state of TV from the perspectives of the consumer, the media companies, and the digital challengers, and examines strategies that legacy media and advertising players need to adopt in order to survive their existential battle with big tech. It’s 90 minutes of insights and fun!

    Guest Speaker: Rich Greenfield, LightShed Partners

    • 1 hr 23 min
    Identity and Consumer Privacy

    Identity and Consumer Privacy

    LUMA’s Terence Kawaja and Brian Andersen take a look at the media and marketing sector from the perspective of the need for, opportunity with, and constraints on consumer data. As more media becomes addressable, identity has become the keystone of data-driven marketing, let alone all consumer touchpoints.

    • 1 hr 4 min
    Comedy in Business

    Comedy in Business

    Terry Kawaja talks about one of his big passions: comedy. In particular, he discusses using comedy in a business context: why he does it, the science behind it, and comedy's undeniable effectiveness, complete with personal anecdotes of comedic applications throughout his career. 

    Terry will give his 5 rules for comedy in business and provide examples of different creative formats and applications. It's fun for the whole family!

    • 1 hr 17 min
    State of Industry Consolidation

    State of Industry Consolidation

    Special guest Ana Milicevic of Sparrow Advisers joins Terry Kawaja in a discussion on the Ad Tech and MarTech sectors’ current consolidation phase in perspective and prognosticates what we can expect going forward. With Ana, they discuss the long term case for optimism in the sector, describe the four main areas of deal activity and specifically address the impact of the Coronavirus crisis on deal-making.

    • 1 hr 10 min
    Emerging Trends in Podcast

    Emerging Trends in Podcast

    Geoff Ramsey of eMarketer joins the conversation with Terry Kawaja to parse the shiny new objects that fascinate the marketing world. Together, they take an objective assessment of the hype generated by the ubiquitous buzzwords and TLAs to determine which ones are real and which ones are B.S.

    • 1 hr 7 min
    Future of D2C Brands

    Future of D2C Brands

    Brian Berger of Mack Weldon and Terry Kawaja discuss the Future of D2C Brands. This promising category of marketers got off to an incredible start with double-digit market share gains and more than $10 billion in acquisitions, but it now faces headwinds from rising acquisition costs to increased competition from the incumbents as well as COVID-19

    • 1 hr 17 min

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