Many say that MMC over-simplifies construction. It creates "cookie-cutter" buildings, which may cost less, but they also quash innovation, stifle creativity and create problems in the supply chain. Our experts don’t agree. This podcast looks at the preconceptions around industrialised design, including an in-depth look at how the supply chain can be adapted to include more modern methods of construction without sacrificing quality, diversity or aesthetics. With insight and discussion from Mark Ireland, chief engineer, technology strategy, Manufacturing Technology Centre (MTC) alongside Buro Happold's Mike Cook, Franck Robert and Alain Waha.