57 min
How to use data and digital tools to transform your business - Jodi Muter-Hamilton Make it British Podcast
-
- Fashion & Beauty
Data and digital are drastically changing how we all shop and the way that products are made.
In this conversation recorded at Make it British Live! Online, a panel of digital experts from within the fashion industry discuss the importance of data for businesses both large and small, and how it can initiate much more personalised conversations with customers.
The panel is chaired by Jodi Muter-Hamilton, who is joined by Cathy McCabe from Proximity Insight, Craig Crawford from Crawford IT, Peter Needle from Segura and Chloe Watts from chloédigital.
Watch the video recording of this episode.
Discover:
Introduction to the panellists 03:03What data businesses should be capturing and how it can be used 10:49How data can be used to show information on sustainability within supply chains 12:21What to do with customer data when you have it? 16:33How data can help you make the communication with your customers more personal 18:44How you use data to find customers 21:06Understanding the numbers when it comes to working with influencers 25:44How small brands can produce digital content to attract customers and build a community 30:36Using data to map supply chains 34:31How brands and retailers can use customer insight to lessen returns 38:29Why email is not dead! 44:22
More about the speakers
Jodi Muter-Hamilton, Founder of Black Neon Digital (Now called Other Day)
Cathy McCabe, CEO of Proximity Insight
Craig Crawford, VP & Founder of Crawford IT
Peter Needle, CEO of Segura
Chloe Watts, Founder of chloédigital
Jodi Muter-Hamilton podcast > A vision of a world built with integrity
Stay in Touch
British Brand Accelerator - Find out how you can work with me to build your British-made brand
Make it British website
Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers
Make it British on Instagram
Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.
Data and digital are drastically changing how we all shop and the way that products are made.
In this conversation recorded at Make it British Live! Online, a panel of digital experts from within the fashion industry discuss the importance of data for businesses both large and small, and how it can initiate much more personalised conversations with customers.
The panel is chaired by Jodi Muter-Hamilton, who is joined by Cathy McCabe from Proximity Insight, Craig Crawford from Crawford IT, Peter Needle from Segura and Chloe Watts from chloédigital.
Watch the video recording of this episode.
Discover:
Introduction to the panellists 03:03What data businesses should be capturing and how it can be used 10:49How data can be used to show information on sustainability within supply chains 12:21What to do with customer data when you have it? 16:33How data can help you make the communication with your customers more personal 18:44How you use data to find customers 21:06Understanding the numbers when it comes to working with influencers 25:44How small brands can produce digital content to attract customers and build a community 30:36Using data to map supply chains 34:31How brands and retailers can use customer insight to lessen returns 38:29Why email is not dead! 44:22
More about the speakers
Jodi Muter-Hamilton, Founder of Black Neon Digital (Now called Other Day)
Cathy McCabe, CEO of Proximity Insight
Craig Crawford, VP & Founder of Crawford IT
Peter Needle, CEO of Segura
Chloe Watts, Founder of chloédigital
Jodi Muter-Hamilton podcast > A vision of a world built with integrity
Stay in Touch
British Brand Accelerator - Find out how you can work with me to build your British-made brand
Make it British website
Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers
Make it British on Instagram
Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.
57 min