103 episodes

If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..

Market Mentors Matt Dodgson

    • Business
    • 4.9 • 12 Ratings

If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..

    100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX

    100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX

    When should you hire your first marketer? 
    It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong. 
    But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s growth. 
    In this episode, Emma Westley guides us through the question of when B2B tech start-ups should hire their first marketer. She also provides plenty of helpful advice for determining what kind of marketing professional to hire, and using your newly established marketing function to drive business growth. 

    We cover: 


    What hiring conditions we're seeing in the B2B tech market in early 2024When should a B2B tech startup hire its first marketer?What should you get your first marketing hire to focus on?What signals should founders look out for to know that marketing isn't working?Common mistakes startups make when hiring their first marketerWhat are the alternatives if you can't afford a full-time hire?
    And so much more..

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 37 min
    99. Series 3 | Episode 14. Is Authentic Leadership the Key for B2B Tech Marketing Leaders in 2024? With Pavey Purewal, Executive Coach, ex-CMO, VP Marketing at VMware

    99. Series 3 | Episode 14. Is Authentic Leadership the Key for B2B Tech Marketing Leaders in 2024? With Pavey Purewal, Executive Coach, ex-CMO, VP Marketing at VMware

    2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the relationship between marketing and sales teams, and even make even the most confident marketers second-guess themselves. So, what's the way out of this?

    No single solution fits everyone, but I had a chat with Pavey Purewal, who used to be a CMO and is now an Executive Coach. And we dove into some practical tips that marketing leaders can put into action during these challenging times.
     
    We cover:


    What's the sentiment amongst B2B tech marketing leaders nowWhy now isn't the time to play it safe - 'small m versus big M thinking'How to approach the relationship with sales when the pressure is onGiven the instability, what should leaders be investing in to improve their performance and resilience?What it takes to be a successful B2B tech marketing leader today

    And so much more..

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 25 min
    98. Series 3 | Episode 13. 5 Ways to Safely Leverage AI in B2B Content Marketing, with Giuseppe Caltabiano, VP of Marketing at Rock Content

    98. Series 3 | Episode 13. 5 Ways to Safely Leverage AI in B2B Content Marketing, with Giuseppe Caltabiano, VP of Marketing at Rock Content

    With the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their target audience while optimising their resources.

    One tool that has revolutionised this field is artificial intelligence (AI), which offers immense potential for driving both creativity and efficiency in B2B content marketing strategies.

    In this podcast, we’re joined by Giuseppe Caltabiano, who is VP of Marketing at Rock Content. Giuseppe has over 20 years of experience spearheading B2B and B2C operations and has produced world-class content and digital marketing strategies for companies like Schneider Electric, Google, Capgemini, and Virgin Media. 

    We cover: 
    Why do B2B content marketers need to leverage AI safely?How AI can, or cannot, be used during each stage of creating contentCan you tell if copy has been created by AI?AI tools that Giuseppe recommends What skills and attributes Giuseppe looks for when hiring B2B content marketers And so much more..

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 35 min
    97. Series 3 | Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co

    97. Series 3 | Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co

    In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience? 
    In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss research that her agency has conducted into what the C-suite reads. 
    So, if you’re someone who has to engage the C-suite, or you want to create a marketing strategy that can help you differentiate your business, then tune in because we cover everything you need to know.
    We cover:
    What does it mean when someone is an expert?The research that Rin's agency has produced on C-suite reading habitsHow to approach expertise-based positioningWhat type of content should you produce? What type of content to avoid producingTips for content distributionHow should you think about ROI with this type of content? What Rin looks for when hiring B2B content marketers And so much more.

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 33 min
    96. Series 3 | Episode 11. How Marketers Can Leverage SDR’s to Drive Pipeline with Catarina Hoch, VP of Global Marketing at Operatix

    96. Series 3 | Episode 11. How Marketers Can Leverage SDR’s to Drive Pipeline with Catarina Hoch, VP of Global Marketing at Operatix

    Marketers play a crucial role in generating leads, raising brand awareness, and ultimately fueling the sales engine. One often overlooked resource that marketers can leverage to maximise their pipeline is the use of sales development representatives (SDRs). And in today’s podcast, we will explore what SDRs are and how marketers can effectively utilise them to drive pipeline growth.

    And there's no better person to talk to about this than Catarina Hoch, VP of Global Marketing at Operatix. 

    Not only has Catarina been an SDR previously, but Operatix provide outsourced SDR teams for B2B Tech companies, so she has a wealth of knowledge about what works and what doesn't.

    We cover:


    What does a Sales Development Representative (SDR) do?How do they fit into a typical sales team?How marketers can best work with SDR's to increase pipeline.The best metrics to track.Outsource or hire the SDR function?What are the best tools for SDR's to use?

    And so much more.

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 38 min
    95. Series 3 | Episode 10. Mastering Localised Marketing in the B2B Tech Sector, with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall

    95. Series 3 | Episode 10. Mastering Localised Marketing in the B2B Tech Sector, with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall

    In today's global marketplace, the concept of localised marketing has become increasingly important for B2B tech companies. But what exactly is localised marketing? And how can it help companies succeed in a highly competitive industry? 


    In this podcast, I explore the benefits of localised marketing, discuss when companies should consider implementing it and a whole lot more with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall. 


    We cover:


    What is integrated marketing and how does it relate to localisation?What are the benefits of having a localised marketing strategy?At what point does a company need to think about localisation?How Lisa approached localisation when working for a Startup.When do you need to hire marketers in country?Having run integrated marketing teams for global technology businesses, what Lisa recommends doing to set those teams up for success.What skills and attributes Lisa looks for when hiring into her marketing team. 
    And so much more.

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 26 min

Customer Reviews

4.9 out of 5
12 Ratings

12 Ratings

Fridahs ,

Excellent Podcasts for Marketeers.

I really enjoy listening to these podcasts. They provide great advice and insight to marketeers at any level. Keep them coming. Great work!

neil8241 ,

Some great tips here

Have already picked up a couple helpful pointers!

ramblingmadmum ,

Some useful advice

But too long maybe

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Martin Lewis Podcast
BBC Radio 5 Live
A Book with Legs
Smead Capital Management
Making Money
Kindling Media
Big Fish with Spencer Matthews
Global
Fail Forward
Henri Ghijben