Marketing and Books – Live Episode 9 Marketing Study Lab - Actionable Marketing Knowledge

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Guest: Douglas Burdett Topic: Marketing Books
Discussion Points • Themes and main takeaways from 2020 • The book you’ve learnt the most from • The best marketing books to read right now • What to look out for in 2021 – books • Tips on reading, consuming and learning from books • Planning for 2021
Enjoy the Episode - Happy Marketing!
Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81 
Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)
Peter Sumpton Okay, there you go. We are live. Hello, Douglas. Welcome.
Douglas Burdett Hi. Good to be here. Fantastic. I've waited ages to get you on here because today, we're going to talk.
Peter Sumpton We're saying sorry.
Douglas Burdett I was on once before. Yes. So that's the marketing study lab podcast. So this is the live, so we stepped it up again for this one. Okay, okay. Oh, pressures on great.
Peter Sumpton No pressure at all. But I've been, I've been waiting ages for this one, because I decided for you to hop on this live at the end of the year, because of what you do for your labour of love, rather than your day job. And I think it's a really good way to summarise what's been happening throughout the year, in marketing and in and around the topic of marketing. So first and foremost, could you just give the listeners a brief intro to yourself and what you do?
Douglas Burdett Sure, so I live in Virginia, I have a small marketing agency, we like to work with manufacturers and industrial companies.
And in my free time, that's a joke. I do this marketing book podcast, which I've been doing for almost six years now. And each, it's the marketing book Podcast, where each Friday, I publish an interview with the author of a new marketing or sales book, and I read here I crossed the 300 episode number. So 300 books on the show. And or when I started the podcast, I was about 10 episodes in because I had read those books. And that's when I realised I was actually going to need to read each book
for each interview, so it was sort of like taking the wrong exit on the motorway or the realising, oh, well, okay, I guess I'm gonna read a book every week. But I do that, and it's been really good for me. And I've enjoyed it. I like learning. And I like helping people and I hear from it's in over 150 countries now. And I hear from people all around the world, pretty much every day, they they messaged me on LinkedIn, and, you know, tell me that they listen to the podcast, or find a particular book or interview helpful, or, more often than not, they asked me what, for book recommendations. So I don't want anyone not even Peter Sumpton to have to read 300 books to find the right one. So it's really only 30 seconds, I'm able to say, Oh, I know, just the book, you should read that particular challenge you're describing. So that's also for any of your viewers or listeners, please connect with me on LinkedIn. And I can provide any kind of recommendations to books or other resources that I know of, for whatever challenge folks are facing. The only thing I ask is include a...